“Promoting the widespread adoption of global sustainable tourism standards to ensure the tourism industry continues to drive conservation and poverty alleviation”
The Global Sustainable Tourism Council (GSTC) serves as the international body for fostering increased knowledge and understanding of sustainable tourism practices, promoting the adoption of universal sustainable tourism principles and building demand for sustainable travel. This is accomplished through the work executed by its diverse programs: international standardsetting, destinations, education and training, market access, and accreditation.
At the heart of this work are the Global Sustainable Tourism Criteria and the development of the GSTC Criteria for Destinations. These are the guiding principles and minimum requirements that any tourism business or destination should aspire to reach in order to protect and sustain the world’s natural and cultural resources, while ensuring tourism meets its potential as a tool for conservation and poverty alleviation. Sustainability is imperative for all tourism stakeholders and must translate from words to actions.
Under the umbrella of the United Nations (UN) and currently active in all UNWTO regions, the GSTC represents a diverse and global membership, including UN agencies, leading travel companies, hotels, country tourism boards, tour operators, individuals and communities – all striving to achieve best practices in sustainable tourism.
As the tourism industry continues to grow at a rapid pace, its multifaceted relationship with the environment and host communities is becoming increasingly evident. Although consumer awareness is rising, there is a lack of understanding of what sustainable tourism means. The GSTC brings clarity to the ambiguity surrounding the potential threats that tourism can have on the environment, culture and residents of tourist destinations, as well as exploring and encouraging the many opportunities to have a positive impact, by addressing issues like poverty alleviation and cultural and natural preservation.
Be Part of Change: Become a member of GSTC and help drive the sustainable tourism agenda.
Get Engaged: Whether you are a certification, a business, a university or another actor, there are steps you can take towards achieving and promoting sustainable tourism.