Board of Directors

Luigi Cabrini, Chair

Name: Luigi Cabrini
Organization: Global Sustainable Tourism Council
Position: Chair of the Board
Category: NGO
Region: Global
Status: Voting Member

Mr Luigi Cabrini, is the Chairman of the Board of Directors of the Global Sustainable Tourism Council and an Advisor to the Secretary-General of the World Tourism Organization (UNWTO). Mr Cabrini has been the Director of the UNWTO Sustainable Tourism Programme from 2007 until 2013, focusing its activities on tourism and climate change, tourism and biodiversity, observatories for sustainable tourism, tourism in the green economy, tourism and heritage and global partnerships. From 2002 to 2007 he was UNWTO Regional Representative for Europe and Secretary of the UNWTO General Assembly and Executive Council. From 1982 to 2002 he was responsible of United Nations programmes for development and assistance and protection of refugees, including Representative's positions in Guatemala, Mexico, Somalia, Pakistan, Poland and Spain. Luigi Cabrini is fluent in Italian, English, French and Spanish and has basic knowledge of Russian and Polish. He is the author of various articles, speeches and papers.

Dr. Kelly S. Bricker, Vice-Chair and Treasurer

Kelly.jpg Name: Dr. Kelly S. Bricker
Organization: University of Utah
Position: Associate Professor, at the University of Utah in Parks, Recreation, and Tourism
Category: Academia
Region: North America
Status: Vice Chair of the Board and Voting Member

Dr. Kelly Bricker is currently Associate Professor at the University of Utah in Parks, Recreation, and Tourism. She also works part-time as a Senior Research Scientist – Recreation with HDR|DTA located in Sacramento, California. She completed her Ph.D. research with the Pennsylvania State University, where she specialized in sustainable tourism and natural resource management. She has special research and teaching interest in ecotourism, sense of place, natural resource management, and the environmental and social impacts of tourism. Kelly has conducted research on heritage tourism, social impacts of tourism, and natural resource-related tourism environments. She has presented papers on issues in ecotourism, sense of place, natural resource management, and incentive travel programs. She has published articles on sense of place, ecotourism certification and policy, and health and sustainable tourism relative to communities. With her husband Nathan, she developed an ecotourism operation called Rivers Fiji and serves as the Chair of TIES.

Jane Ashton, Vice-Chair

Name: Jane Ashton
Organization: TUI Group
Position: Director of Sustainability
Category: Industry
Region: Global
Status: Voting Member
Jane Ashton is the Director of Sustainability of TUI Group, the world’s number one integrated tourism group created from the merger between TUI AG and TUI Travel PLC (December 2014). In this role Ashton heads up the development of policy and strategies to steer TUI Group towards becoming a more sustainable business. She also works with NGOs, industry peers, government and international bodies to help develop strategies for sustainable tourism. Since 2001 she has pioneered sustainable tourism, first at First Choice Holidays, with her remit broadening early in 2008 to become Head of Sustainable Development of TUI Travel PLC and then Director of Group Sustainable Development in March 2011. Jane has a degree from Bristol University, and a Post-Graduate Diploma in Sustainable Business from Cambridge University Program for Industry.


Chi Lo, Board Secretary

chi lo.jpg

 Name: Chi Lo
 Organization: Pacific Asia Travel Association
 Position: Engagement Strategist - Corporate Social Responsibility   Specialist
 Category: Travel & Trade Association
 Region: East Asia & the Pacific
 Status: Voting Member

Chi Lo is the Engagement Strategist and Corporate Social Responsibility Specialist at PATA and is currently working on building the organization's sustainability strategy and CSR innitiatives. Over the past seven years Chi has gained experience in travel trade associations, environmental non-profits, and travel marketing organizations in Africa, Asia, and North America with the Uganda Community Tourism Association under the USAID-STAR project, the Women’s Media Centre of Cambodia, the National Tour Association, the Center for Responsible Travel, and the Africa Travel Association.

Chi was born in Hong Kong, grew up in Vancouver, Canada, and received a Bachelor of Arts in psychology from Boston University and a Master of Science, with distinction, in travel and tourism management from New York University. Additionally, she has studied, volunteered, worked, and traveled in over 40 countries. When she is not knocking off or adding items to her bucket list, she enjoys the outdoors, whether on land, or on water, as well as spending time with her family, friends, and animals. 

Randy Durband

randy-at-gstc-pata Name: Randy Durband
Organization: Global Sustainable Tourism Council
Position: Chief Executive Officer
Category: Global 
Region: Non Voting Member

Randy Durband has had two careers in travel and tourism – twenty-plus years in senior leadership positions at some of the finest U.S. tour operators, having served as President for Travcoa, INTRAV, and Clipper Cruise Lines, (brands within TUI Travel plc), plus Executive Vice President of Tauck World Discovery. Following that, in his second travel and tourism career, Randy advanced the work of Sustainable Tourism as an advisor, consultant, and speaker. He brings his knowledge of the business of travel, his global network of travel professionals, and a passion for sustainability to support the GSTC and the general sustainable tourism movement.

Dirk Glaesser

Dirk Glaesser

    Name:  Dirk Glaesser
    Organization: UNWTO
    Position: Director of Sustainable Development
    Region: Global
    Status: Voting Member

Dirk Glaesser is Director for Sustainable Development of Tourism Department at the World Tourism Organization (UNWTO). The department deals with the different challenges and opportunities of tourism development, among them environment and planning, investment and finance, risk and crisis management. He supervises the Consulting Unit on Biodiversity and Tourism of the Organization based in Bonn, Germany.

Dr. Glaesser obtained his Ph.D. from the University of Lüneburg, Germany and won the ITB scientific award for his work on Crisis Management. He is the author of a number of publications which have been widely translated. Dr. Glaesser is married and has two children.


Andreas Mueseler

Andreas Mueseler

Name: Andreas Mueseler
Organization: DER Touristik
Position: Board Member
Category: Industry
Region: Global
Status: Voting Member

Andreas Mueseler was the Sustainability Manager at DER Touristik, the second largest tourism company in Germany, from 1996 to 2015. He began his professional career in 1984 as an academically qualified engineer in the air and space technology field. In 1989 he joined the chemical industry field as a Managing Director, where he took responsibility for environmental affairs. After a two-year consultancy period as an environmental technology and eco-auditor in 1994-1996, he joined DER Touristik. He is also the Chair of the Sustainability Committee of the German Travel Association, a Board Member of the Tourism Child Protection Code, and the Vice-Chair of the Tour Operators' Initiative for Sustainable Tourism Development (TOI) which recently merged with GSTC.

Herbert Hamele

Name: Herbert Hamele
Organization: ECOTRANS
Position: Founder and President
Category: NGO
Region: Europe 
Status: Voting Member

Herbert Hamele has been working 25 years in the field of sustainable tourism development in Europe. In the 80’s he carried out studies and model projects related to e.g. youth travel or German consumers’ demand for environmentally friendly tourism. In 1993 he founded and since then chairs the European network for sustainable tourism development ECOTRANS. His knowledge and expertise is on the development, monitoring, research, networking and dissemination of voluntary initiatives, tools and best practice examples for environmentally friendly, socially compatible and economically sound tourism, with a focus on about 100 eco-labels, awards and self committed initiatives worldwide. He is lead administrator of the DestiNet portal for sustainable tourism information, hosted by the European Environment Agency EEA in partnership with UNWTO, UNEP and ECOTRANS. He represents ECOTRANS in the International Task Force on Sustainable Tourism Development.

Mauro Marrocu


  Name: Mauro Marrocu
  Organization: Global Sustainable Tourism Council
  Position: Former CEO
  Status: Voting Member

Mauro Marrocu is the former CEO of the Global Sustainable Tourism Council. He has a diversified background as CEO, President and COO at various companies in the transportation, travel, and tourism industry, has a vast international experience in the emerging countries (most notably Brazil, but also South Africa and India) and in the European countries, and is multilingual (he is fluent in Italian, English, Portuguese, Spanish, and has a basic knowledge of French).  In particular, Mauro was General Manager of Alitalia Airlines in South Africa and South Brazil, Alitalia's Senior Vice President and Head of Hub at Rome Fiumicino Airport, and President and Chief Operating Officer of the Garda Airports (Verona and Brescia) in Italy. He was also Chief Operating Officer of Chiari Sommariva Tour Operator, Chief Executive Officer of Italiatour Tour Operator, and General Manager South Europe of Sabre Travel Network. Most recently, he led an independent management consulting business in Brazil. Mauro holds a Laurea (Doctor's degree) in Political Science, and has completed postgraduate courses in Marketing, Finance and Control in Italy and Switzerland.

Huang Linmu

photo of Huang Linmu for GSTC website Name: Huang Linmu
Organization: Mt. Huangshan Scenic Area Administrative Committee (HSAC)
Position: Director
Category: Public Authority
Region: East Asia and the Pacific 
Status: Voting Member

Huang Linmu serves as the Director of the Mount Huangshan Administrative Committee (HSAC), President of the Huangshan Tourism Development Group, and Chairman of the Board of the Huangshan Tourism Development Company, Ltd. In addition to these high leadership roles at the popular and important World Heritage site of Mount Huangshan, he is Vice-Chair of the China Landscape and Historic Sites Association, Vice-Chair of the China Tourist Attractions Association, Standing Director of the China Tourism Association (CTA), and a founding member of Sustainable Travel International’s Sustainable Destination Leadership Network. Prior to these important leadership roles in tourism, and he had served as the Deputy Mayor of Huangshan for 7 years. He applied his university training as a mechanical and electrical engineering to management and executive positions in an impressive array of sectors.

Paul Snyder

PaulSnyder photo

Name: Paul Snyder
Organization: International Hotel Groups
Position: Board Member
Category: Industry
Region: Global
Status: Voting Member

Paul Snyder is Vice President of Corporate Responsibility, InterContinental Hotels Group (IHG), based in Atlanta, GA. He leads IHG's global sustainability strategy and execution for the company's over 4,700 hotels worldwide. He also directs the company's Public Affairs activities in the Americas. He has worked on large-scale projects including co-leading the successful pursuit of the IHG Army Hotels contract, the Global Franchising Project, the creation of the Hotel Ready process, among others. He also serves on IHG's 401k Investment Committee. Paul joined IHG in 2003. Prior to joining the Corporate Responsibility team, he held the role of Vice President of Portfolio Operations for the Americas. Other positions Paul has held at IHG include Vice President of Development, Marketing and Vice President of Operations and Brand Management. Prior to joining IHG, Paul worked in the Brand Management, IT, and Development departments of Marriott International. He started his career in the hospitality industry with Winegardner & Hammons, Inc., where he began as a line level employee at a Holiday Inn and was promoted into managerial positions in both Food & Beverage and Rooms departments. Paul earned a Bachelor of Arts in English Literature at Lawrence University and a Masters of Business Administration at Cornell University's Johnson Graduate School of Management. He and his wife Amy live in the Druid Hills area of Atlanta with their two daughters, Abigail (age ten) and Madeline (age six).

Jorge Moller

 Jorge Moller

Name: Jorge Moller
Organization: Darwin's Trails Chile
Position: Owner
Category: Industry
Region: Americas
Status: Voting Member

Jorge Moller started with ecotourism in 1985 in the South of Chile, always aware of bringing an environmental education perspective into a tourism experience. Moller is the Owner of Darwin's Trails Chile, a joint English-Chilean inbound Tour Operator with 20 years of experience providing authentic local experiences and local people contact for clients visiting Chile and Patagonia. Jorge works as a consultant with indigenous communities such as the Mapuches, Likan Antai and Rapa-Nui to provide them tools for sustainable development. As an active member of the Board of the Chilean Tourism Bureau, Moller promotes the country of Chile in a sustainable way so as to include all type of experiences around the multiple Chilean territories. Jorge is also a teacher at the Universidad Católica and a strategic partner of Fedetur (installing the Sustainable Distinction "S" in Hotels and Tour Operators coming up...). In 2013, Moller participated in the GSTC Early Adopter Program in Chile and had the privilege to represent Chile's Lake Region at the GSTC AGM in Bonito, Brazil. Jorge was instrumental in the cofounding and development of the South American Sustainable Tourism Network (SAST Network), which came into existence after this year's GSTC AGM and the ESTC in Bonito, Brazil. Jorge is also a GSTC Country Representative and trainer in Chile.

Heidi van der Watt


  Name: Heidi van der Watt
  Organization: Better Tourism Africa
  Position: Director
  Category: NGO
  Region: Africa
  Status: Voting  Member

Heidi van der Watt graduated with a Masters in Town and Regional Planning from the University of Stellenbosch and started off working for South African Tourism (national tourism organization), establishing a new division focusing on destination planning and development.  She has been a notable contributor to policy and strategic developments related to sustainable tourism in South Africa for the last decade. Most recently, she assisted the National Department of Tourism (NDT) to draft South Africa’s national standard for Responsible Tourism, adopted through the South African Bureau of Standards (SABS) as a South African National Standard (SANS 116:2010) in 2010. She was instrumental in the development of an associated accreditation for conformity assessment bodies, currently being rolled out by the South African National Accreditation System (SANAS), on behalf of NDT. She also assisted the NDT with the drafting of a National Strategy for Responsible Tourism for South Africa in 2012. Ms. van der Watt has specialist knowledge of all aspects of destination development and management, including tourism sector strategy, market assessment and marketing, product development, spatial planning, institutional development, training and skills development and monitoring and evaluation.

Susana Conde

 susana conde

Name: Susana Conde
Organization: Agrotravel Turismo Responsable
Position: Director, Founder
Category: Industry
Region: Europe
Status: Voting Member

 Susana Conde is Founder and Director of Agrotravel Turismo Responsable, Spanish Travel Agency, Consultancy and Training on Tourism Sustainability. Expert Consultant and Trainer for Sustainable and Responsible Tourist Management and Green Marketing, CSR in the Tourism Sector and Carbon Footprint in Tourism during last five years. Susana is Partner and Responsible for European Market of the Cultural Tourism and Ecotourism Mexican Operator, Totonal Viajes Que Iluminan. She works like International speaker at and organiser of Sustainable Tourism events and forums. Specialised teaching of Tourism on the Elearning platform LeafMedia Alliance. She regularly works with the media, writing columns for some ecological and tourist publications, in addition to one-off projects with other national and international media. She was Founding partner of the several associations: Bidaietico, Association for the Promotion of Responsible Tourism Interpretur, Iber-American Forum for the Interpretation and Communication of Cultural Heritage in Tourism Arduratur, Basque Centre for Responsible Tourism.

Judy Kepher-Gona

 Judy K-G

Name: Judy Kepher-Gona
Organization: Sustainable Travel and Tourism Agenda (STTA)
Position: Founder, Director
Category: NGO
Region: Africa
Status: Voting Member

 Judy is a specialist on Ecotourism with over 15 years experience in ecotourism, sustainable tourism, community development, and certification. She played significant role in development of criteria for Kenya's Eco-rating scheme for hotels, camps and lodges, the Kenya Safari Codes and designed the Eco-warrior Awards. Apart from experience working in Kenya, Judy is an international speaker on ecotourism and has made many presentations at signature ecotourism events globally. From 2008, Judy has served as a judge and/or assessor for the World Travel and Tourism Council Tourism for Tomorrow Awards. In 2011-2012, Judy served as a board member of Global Sustainable Tourism Council (GSTC) but resigned due to pressing commitments. She is a siting member of the Advisory Board of The International Ecotourism Society (TIES). In 2014, she was selected by National Geographic to be a judge of the Nat Geo World legacy Awards. She is a Director at African Fund for Endangered Wildlife (AFEW) and Trustee of Basecamp Foundation Kenya (BCFK). Judy's' other interests are in conservation. Of interest are tools, approaches, policies, and other legal instruments that promote participatory conservation that recognises landowners who live with wildlife on their land. Part of this work involves conservancy planning and advocacy with landowners to ensure the landowners voice is heard and incorporated in formulation of natural resource management policies. In 2013, she co-founded STTA a social enterprise that uses education, research, and training to promote sustainable tourism.

Beatriz Barreal Danel

 Beatriz Barreal

Name: Beatriz Barreal Danel
Organization: Sustainable Riviera Maya
Position: CEO, Founder
Category: NGO
Region: Americas
Status: Voting Member

Beatriz Barreal Danel is currently the CEO - founder of Sustainable Riviera Maya. Since 2009 Beatriz has dedicated her time to the success of Sustainable Riviera Maya. She dedicated efforts for making Sustainable Tourism the primary engine for development, wealth and the engine of peace; preserving at the same time, natural treasures, local culture and society, as providing a linking platform that encourages seminars, congresses, encounters, processes, training and certifications, in sustainable strategies, solutions and actions in the Riviera Maya, aligned to international standards and knowledge. She is also responsible for developing marketing strategies, branding and communication in the corporate field. From 1989 to 2013 Beatriz was the founder of Beatriz Barreal Consultancy and from 1993-2000 the Founder and CEO of Neographika Inc. Additionally, from 1995-2009 Beatriz supported locally based NGO's in the State of Quintana Roo. She dedicated her time to support environmental conservation, empowering women and indigenous groups, and addressing issues concerning teenagers in risk categories, due to domestic conditions and health. For 11 years Beatriz was a Board Member for the AMIGOS DE SIAN KA'AN Assoc. During that time she developed corporate image, created a corporate communication strategy, and ran fundraising and communication campaigns.

Molly Turner

Molly Turner Name: Molly Turner
Organization: Air bnb
Position: Global Head of Civic Partnerships
Category: Travel & Tourism Industry
Region: Americas
Status: Voting Member

Molly Turner is the Global Head of Civic Partnerships at Airbnb, where she built and directs the company’s public-private partnerships program. She works with the Airbnb local communities and their civic leaders on a variety of projects focused on sustainability, economic development, resiliency and hospitality. She also directs Airbnb’s policy research examining the business model’s various impacts on urban economics, environment and communities. Previous to this role Molly created Airbnb's public policy team and worked on legislative affairs in cities around the world. Molly has also worked on tourism development projects for the City of San Francisco's Office of Economic Development, the UNESCO World Heritage Center and Solimar International. She currently serves on the boards of SPUR and Tumml. Molly holds a Master in Urban Planning from Harvard University and a BA from Dartmouth College.

Melinda Watt

 Melinda Watt

Name: Melinda Watt
Organization: EarthCheck/EC3
Position: Vice President Relationship Management
Category: Certification
Region: Global
Status: Non-Voting Member

 A scientist by profession, Melinda has been involved in the evolution and application of EarthCheck's benchmarking indicators and standards for more than a decade. Her current role of Vice President sees her responsible for the day-to-day world-wide operational management of the EarthCheck programme .She is part of the market access working group for the Global Sustainable Tourism Council (GSTC) and this sees her working closely with other sustainability leaders internationally. A major part of Melinda's role involves liaising with the EarthCheck Research Institute's global base of universities. In this capacity Melinda ensures EarthCheck's science leverages the most credible, relevant and timely research findings. Melinda also oversees a passionate team of Relationship Managers who help Members to implement world best practice solutions in sustainable operations and design. She holds a Bachelor of Science from the University of Newcastle and is a graduate of the Australian Institute of Company Directors.

Cathy Parsons


    Name: Cathy Parsons
    Organization: Global Sustainable Tourism Council
    Position: Accreditation Panel Chair
    Status: Non-Voting Member 
Cathy is currently a consultant on urban planning issues in Australia and has been chair of the Accreditation Panel since October 2010. She has been actively involved in the evolution to the present day of the Global Sustainable Tourism Council. From 2001 to 2006, Cathy was the Executive Director and then CEO of the worldwide tourism certification program, Green Globe. She was responsible for all aspects of delivering the program to tourism operations in over 50 countries with the objective of achieving a more sustainable tourism industry. During her time in the mid-90s as a senior executive with the Australian Government’s Department of Tourism, she managed the government’s environmental tourism programs. She assisted industry to develop the world’s first ecotourism certification program as well as several other tourism certification programs for different industry sectors.
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