«In order for a destination to be certified as sustainable, the Global Sustainable Tourism Council outlines a list of criteria. It ranges from supporting local businesses, to conserving natural resources, and encouraging visitors to participate in the community.»
Separately, places like Jackson Hole, Wyoming and Yellowstone National Park in Montana are following a similar path. Under the coordination of the Riverwind Foundation, Yellowstone has spent the last five years coordinating efforts between government entities, businesses and nonprofits to make the park more sustainable.
Timothy O’Donoghue, Riverwind’s executive director, told CNBC the voluntary efforts help Yellowstone combat overcrowding, and educate the public.