“Start Your Destination’s Tourism Recovery Plan. Don’t wait.”

“Wise planning requires enlightened, collaborative destination stewardship. Now would be a time for each destination to convene – remotely, if not yet in person – a broad-based council to do that. Destinations should use the GSTC Destination Criterion A1 as a basic minimum.”

That criterion states in part: “The destination has an effective organization, department, group, or committee responsible for a coordinated approach to sustainable tourism, with involvement by the private sector, public sector and civil society. This group has defined responsibilities, oversight, and implementation capability for the management of socio-economic, cultural and environmental issues.”

Read the full article: Corona-crisis: A Destination Management Opportunity. by Jonathan Tourtellot on Destination Stewardship Center (March 23, 2020)