The European Ecotourism Knowledge Network (ECOLNET) is a 3-year project (2010-2013) co-financed by the European Commission, Lifelong Learning Programme, Transversal Programmes, Key Activity 3 – ICT Networks. ECOLNET has a dual aim: a) to create an Ecotourism network to bring together a variety of stakeholders and b) to develop innovative evaluation tools and learning products for sharing knowledge among the network and facilitating quality certification through the European Ecotourism Labelling Standard (EETLS).