GSTC Destination Assessment is designed to introduce the destination management team to the core elements required for them to develop sustainable policies and practices by applying the GSTC Criteria to the specific destination. The Assessment process allows a destination to participate directly in GSTC application of the Criteria to the destination, to understand the destination’s sustainability status against the world’s leading standard, and to identify areas for improvement based on the GSTC Criteria.
The Assessment is led by a GSTC expert with global experience in the practical evaluation of sustainability and best practices globally, and a thorough understanding of the GSTC Destination Criteria.
Starting at 5 days of onsite engagement, liaison with stakeholders
Guided overview of the destination’s major areas of best practices, current sustainability achievements and risks
Guided overview of select documented plans and policies coverage of GSTC Destination Criteria
Preliminary results presentation by GSTC expert
Concise Report outlining recommendations for overall sustainability improvement
Summaries of the Report, which can be easily communicated to stakeholders, decision makers, community members, and target markets
Marketing benefits, including media pieces distributed to GSTC global network
Benefits of Conducting a Destination Assessment
Build capacity among destination stakeholders in the GSTC Destination Criteria and the principles of sustainable tourism and sustainable destination management
Learn the destination’s current sustainability status according to the world’s leading destination sustainability standard — the GSTC Destination Criteria
Understand which policies and practices are currently working well, to improve efficient resource use and effective policy-making
Generate positive marketing storylines about the destination’s commitment to sustainability and its areas of good practice
Gain practical tools to compare sustainability performance across the major areas of destination sustainability: destination management, local economic benefit, community and cultural well-being, and environmental resource protection
Identify concrete actions necessary to comply with the GSTC Destination Criteria
Improve destination governance, policymaking, stakeholder engagement, and performance in the areas of sustainability management, economic development, community and cultural well-being, and energy and environmental conservation
Prioritize urgent, important, and achievable next steps to address the destination’s sustainability risks
Develop a baseline for sustainability monitoring, to track progress over time along the GSTC Criteria, beginning with GSTC expert analysis
Pricing is customized based on the size and complexity of the destination.
Interested in one of these resources for your destination? Please contact us.
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