GSTC Applied DEI in Travel

4-week Applied DEI in Travel Online Course by the GSTC
Applied DEI: Inclusion in Travel and Tourism for Visitors and Staff

Dates: October 10 – November 3, 2023
Time: Live sessions at a time comfortable for those in Asia and Europe time zone
Where: Online
Language: English

Weekly live sessions scheduled for the following days, from 16:00 KST.

  • Week 1: Tuesday, October 10 (16:00 – 17:30 KST), and Thursday, October 12 (16:00 – 17:30 KST)
  • Week 2: Tuesday, October 17 (16:00 – 17:30 KST), and Thursday, October 19 (16:00 – 17:30 KST)
  • Week 3: Tuesday, October 24 (16:00 – 17:30 KST), and Thursday, October 26 (16:00 – 17:30 KST)
  • Week 4: Tuesday, October 31 (16:00 – 17:30 KST), and Thursday, November 2 (16:00 – 17:30 KST)

We highly recommend attending the live, virtual sessions. However, the sessions will be recorded and participants will be able to watch the recordings any time during the course period.

For more information on course topics and schedule, see the course syllabus.


Applied DEI in Travel Online Course

The GSTC Applied DEI in Travel Course, created in partnership with Travel Unity, gives participants an opportunity to learn about best practices in diversity, equity, and inclusion (DEI) and have meaningful dialogues with colleagues from across the globe. The training covers Travel Unity’s DEI Standards for Visitor-Facing Organizations, which center on three Pillars: Management & Workforce, Visitorship, and Community Impact.

Delivered as a 4-week-long facilitated and interactive training class, the Applied DEI in Travel online course offers a convenient way to improve your knowledge in DEI, whether you’re new to the topic or are already engaged with these efforts.

The course will include a practical application component, allowing participants to explore how these topics can be utilized within their roles and organizations.


Dr. Soyoung Lee

So Young Lee is the project manager at Global Sustainable Tourism Council. She was born in Korea but spent her childhood and teenage life in Europe. Her passion for human behavior toward nature has led to her professional career as project manager at GSTC. She is committed to sustainability and is convinced that diversity and inclusion can bring innovative solutions to sustainable development. Having lived half of her life in Korea and half in Europe (1 year in the US) she will contribute to enrich the course by reflecting on her experience and knowledge.
So Young has a bachelor degree in Business Administration from Seoul National University, but then continued with Forest Sciences in her masters in the same school. Wanting to her continue her studies in innovation and sustainability, she pursued a Ph.D in Project planning and evaluation at the Technical University of Madrid. Her main focus was on enhancing interactive innovation through self-evaluation tools and impact assessment.


Mr. Jason Lin

Jason Lin is the Founder and CEO of Talent Basket, a digital consultancy and software development company for travel and tourism, and HotelZero, a technology startup assisting hotels in streamlining sustainability certification and carbon reporting. He’s also a member of the Communications Marketing Working Group Committee at the Global Sustainable Tourism Council. His entrepreneurial journey began at university, co-founding Taiwan’s first online education platform, “高分網” (High Score Network). In 2010, he entered the tourism sector. Over 13 years, he has provided digital strategies to multinational companies and destination management offices, promoting unique cultural experiences, global connectivity, sustainability, and poverty alleviation in remote destinations through tourism.


Course Registration Fees

The registration fees are:

  • US$ 380 per person (Non-member)
  • US$ 340 per person (GSTC Member)

*For GSTC Organization members, the above member discount is available to all staff members and can be used for an unlimited number of times.

What’s Included

As part of your registration, you will receive training materials to be provided before the course; access to the online training platform; and a Certificate of Completion confirming your attendance in the class.


Group Discounts

You can sign up multiple people at the same time when registering online. Select the number of people you would like register, and you can enter contact details for each participant on the form.

For GSTC Members, we also offer a discount for each group purchase of more than 5 seats.

  • 5-10 people: US$ 320 per person

If you would like to sign up as a group of 5 and more, please contact us ( for more details.

Need-Based Discounts

We offer a limited number of need-based discounts to current students and professionals who demonstrate genuine needs. To apply, please contact us (

*Can’t make it to this class? GSTC STTP online training classes are offered on a regular basis throughout the year. See all upcoming GSTC Sustainable Tourism courses here.