On June 12th, the 1st (2018) Adventure Travel World Leaders Forum took place in Beijing, China. The event was organized by China Adventure Travel Association, a GSTC Member.
Randy Durband, GSTC CEO, gave the keynote speech on the “Origin and Current Situation of Worldwide Adventure Travel.” The forum also included other GSTC Members as speakers: Per Gunnar Hettervik, Senior Consultant, NCE Tourism – Fjord Norway; Thabang Segaetsho, Marketing Manager – Products, Botswana Tourism Organisation; Willem Niemeijer, CEO, YAANA Ventures; Steven Fui Cheung, CEO, Infinity Travel.
The Forum brought tourism professionals from across China as well as from outside of China. A number of GSTC members also attended the event.
The China Adventure Travel Association (CATA) and the Global Sustainable Tourism Council (GSTC) have also signed a Memorandum of Understanding to recognize cooperation in a mutual endeavor to enhance knowledge and sustainable tourism development.