Promoting Sustainability Skills for More Sustainable Destinations

In May – June 2020, the GSTC Sustainable Tourism Training Program (STTP) hosted a custom 4-week course for destination and industry stakeholders from across Norway, in partnership with Innovation Norway.

The course participants, from over 40 destinations across Norway, are part of Innovation Norway’s Sustainable Destination Program, working on and engaged in different stages of implementing the GSTC-Recognized Innovation Norway Sustainable Destination Standard.

With the goal of promoting knowledge and skills development opportunities among local and regional stakeholders, Innovation Norway has supported and organized the 4-week long online training course, covering international best practices in sustainable tourism, and insights into the UN Sustainable Development Goals (SDGs) and how they apply to the tourism contexts.

More about Innovation Norway’s Sustainable Destination Program

Innovation Norway’s Sustainable Destination program is the Nordic region’s only national labelling scheme for travel destinations. It is a tool for sustainable development of businesses and destinations when it comes to the environment, the local community, the cultural heritage, and the economy.

It supports destinations to strengthen local engagement in the long-term, through a commitment to an ongoing process of continuous improvement.

GSTC Training Team

This online course for Innovation Norway was delivered by the following team of trainers and contributors:


GSTC Trainer Steve NoakesSteve Noakes, GSTC Trainer

Steve Noakes has been involved in the travel and tourism industry for 40 years, and is a long term advocate for sustainable tourism practices across the Asia Pacific region. He is founder of Pacific Asia Tourism, an international project management company focused on tourism’s capacity to contribute to the Sustainable Development Goals and the Global Code of Ethics for Tourism. Steve has been an active participant on the UNWTO Panel of Tourism Experts and the World Committee on Tourism Ethics, contributing to a number of UNWTO projects in Asia and East Africa. In the past two decades, Steve has served as Adjunct / Visiting Professor at University of Queensland and Griffith University (Australia), University of Lapland (Finland), and UiT the Arctic University of Norway.

Nicola Koschel, GSTC Trainer

Nicola Koschel is an independent tourism consultant based in Germany with a focus on the sustainable development and environmental management of tourism. After graduating from a BBA in Tourism Management and Consultancy (NHTV-NL) she obtained a Master in Sustainable Tourism Management (HNEE-DE). Since 2007 Nicola has worked with and for NGOs, specialist researchers, federal ministries, the German Development Cooperation, the European Commission as well as by order of renowned consultancy firms. Her work portfolio involves product and destination development, feasibility studies, project evaluation, consumer market research, design of appropriate marketing strategies and the organization of study trips, tourism awards, and conferences.