Course Overview

What: 2-week sustainable tourism online course by the GSTC
When: August 20 – September 3, 2020
Where: Online
Language: English

*The course is fully funded by USAID SCHEP, and selected participants will receive a scholarship. To apply, please see the scholarship details and application instructions here.

The Global Sustainable Tourism Council (GSTC), in partnership with the USAID Sustainable Cultural Heritage Through Engagement of Local Communities Project (SCHEP), is offering a custom 2-week long online course of the GSTC Sustainable Tourism Training Program (STTP), with the aim of engaging tourism industry stakeholders including destination representatives and tourism enterprises interested in sustainability practices.

This is the second training course to be offered through USAID SCHEP, following the successful first course delivered in June 2020.

Through trainer presentations, group exercises and case study discussions, the training aims to cover the following key objectives:

  • Gain a solid understanding of the GSTC Criteria as an internationally recognized standard for best practices in sustainable tourism.
  • Learn about practical application of the standard in real-life situations, through examples of similar destinations and other regional and international cases.
  • Understand the role of certification and accreditation in sustainable tourism, and how such tools can support sustainable development goals.

Weekly Live Session Schedule

The course will be scheduled from August 20th – September 3rd, and in addition to self-paced learning content, will include weekly live sessions on the following dates:

  • Introduction & Course Orientation: Thursday, August 20th
  • Week 1: Monday, August 24th / Wednesday, August 26th / Thursday, August 27th
  • Week 2: Monday, August 31st / Wednesday, September 2nd / Thursday, September 2nd

Session time: 10:00 – 11:00 Jordan Time (one hour) or 10:00 – 12:00 Jordan Time (two hours)

For course participants, as part of the scholarship by SCHEP, live attendance at all of the above live sessions is mandatory in order to complete the course.

GSTC Trainer: Dr. David Ermen

Dr. David Ermen is a consultant and speaker, with a focus on destination management, service quality improvement, and sustainability. His experience in consulting, tourism development, and training spans Europe, the Middle East, Asia & Oceania. David researches and lectures on service management, sustainability and destination management related topics internationally.

In 2017, David was involved in writing the UNWTO’s “Journey to 2030” report for the International Year of Sustainable Tourism for Development, focusing on the private sector’s contributions to achieving the Sustainable Development Goals. Recent speaking topics have included sustainable destination management approaches and tourism’s recovery from the Covid crisis.

Guest Presenters

Jeremy Sampson, CEO, The Travel Foundation

Jeremy Sampson is the Chief Executive Officer of the Travel Foundation. Before taking the helm at the international tourism charity, he was already well-known and respected within tourism and conservation networks with a wealth of experience in Sustainable Tourism, having worked across the spectrum of destinations, industry, NGOs, and academia. He has held leadership positions for a range of organisations, including as President of international tour operator GreenSpot Travel and Vice President at Sustainable Travel International.

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Chris Flynn, President & CEO, World Tourism Association for Culture & Heritage

Chris Flynn is currently President & CEO of the World Tourism Association for Culture & Heritage, a position that requires liaison at the most senior levels of Industry, Government and Academia. With 36 years experience in international tourism working in a wide range of countries across four continents, Chris has an intimate knowledge of the industry and the requirements needed to identify critical trends that have the potential to influence future tourism development and expansion.

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Exam & Certificate

Certificate in Sustainable Tourism 2017 SAMPLE 300pxGSTC Certificate in Sustainable Tourism

By completing this online training class of the STTP, participants will be able to meet the training requirement towards earning the GSTC Certificate in Sustainable Tourism.

Following the course completion, participants will have have access to the official STTP Exam, and upon successful completion (75% and above passing mark is required), receive a Certificate in Sustainable Tourism by the GSTC to demonstrate your knowledge of sustainable tourism standards and practices.

>> Learn more about GSTC Certificate in Sustainable Tourism


The Sustainable Cultural Heritage Through Engagement of Local Communities Project (USAID SCHEP), is a USAID project implemented by the American Center of Oriental Research (ACOR) that uses a unique methodology for preserving, managing and promoting cultural heritage resources in Jordan through a community-first approach. The project began in 2014 and is set to continue until 2022.

Local communities are the primary stakeholders and beneficiaries of our programming. SCHEP helps communities around archaeological sites throughout Jordan harness the potential of their cultural heritage resources (CHRs) to create opportunities for education, employment and economic development.

SCHEP’s ultimate goal is the self-sufficiency and sustainability of Jordan’s CHR sector. We therefore focus on providing training courses and capacity building opportunities for students and heritage professionals, building a strong Jordanian Heritage Community of Practice, facilitating a positive enabling environment for Jordanian CHR institutions, and supporting local, micro- to small-scale enterprises.