was founded in 2020, as a responsible and sustainable alternative to the large and dominant online travel agencies (OTAs), created for sustainable hotels as a response to that, and is based on fair principles, low commissions and a shared community for best-practice and knowledge sharing – because true sustainability means sharing all your best ideas and experiences! We also aim to be a community for travelers, who care about acting as responsibly as possible, and want to have a trustworthy source of information as to which efforts and certifications the hotels that they choose to visit work with – and wish to travel as sustainably as possible, supporting high-quality, certified hotels and helping make travel a force for good around the globe. is for the sustainable hotels looking for fair principles and low commissions and for the conscious traveler, who values commitment and responsible actions equally to a good experience and a comfortable stay.