As a social enterprise, we’re all about the community, the wildlife, tourism & travel. Our pioneering cultural tourism scheme involves developing our community and promoting our nature preserve through tourism. Red Rocks brings under-served communities into the tourism supply chain and supports community development projects that help people help themselves through our initiatives (http://redrocksinitiative.org/). Through our works we have launched many projects, which are helping local community get access to education, health care and sustainable income that honors their traditional way of life. Ours is to provide a sustained, reliable source of funding for the local organization through the tourism industry. We created a respectful environment where the local community feels comfortable with tourists and work to position conservation as a competitive land use that delivers benefits to local communities, creates jobs, stimulates local micro-enterprise development.