Tokyo Convention & Visitors Bureau has joined as a member of the Global Sustainable Tourism Council (GSTC). The Tokyo Convention & Visitors Bureau (TCVB) is the official destination marketing and management organization for Tokyo. Its goal is to build economic prosperity and support community development through tourism. The bureau markets the city and communicates Tokyo's [...]
The Japan Tourism Agency (JTA) who joined GSTC as a Destination Member in 2020, sponsored five GSTC Sustainable Tourism Trainings in different locations for destination representatives and tourism industry stakeholders in Japan. The GSTC Trainings in Japan were held in the following destinations: 1) Takayama, Gifu from the 29th to the 31st of August [...]
The Global Sustainable Tourism Council (GSTC) will hold a workshop for Japanese GSTC Members in Tokyo on May 13th, 2024, in collaboration with JTB Corp. The gathering will be held at JTB Tennozu Head Office Building - 20th Floor Large Hall. This event marks the second workshop of its kind in Japan for GSTC [...]
The Co-Designing Institute for Polyphonic Society (CoDIPS) sponsored the GSTC Sustainable Tourism Training for their team and local stakeholders in Miyajima, Hiroshima, Japan. The two-day GSTC Training in Japanese was held from the 20th to the 21st of January 2024. The training was led by GSTC Trainer Kazuhiro Arai, Representative of Daisetsuzan Nature School, [...]
Furano Sustainable Action Promotion Meeting (FSAPM), sponsored the GSTC Sustainable Tourism Training for their tourism stakeholders in Furano Hokkaido, Japan. The three-day training in Japanese was held from November 28 to November 30, 2023. The training was led by GSTC Trainer, Dr. Mami Futagami, Dr., Professor Emeritus, Meijo University who shared her knowledge and [...]
Shodoshima Tourism Association (STA) sponsored the GSTC Sustainable Tourism Training for their tourism stakeholders in Shodoshima Kagawa, Japan. The three-day training in Japanese was held from the 20th to 22nd of December, 2023. The training was led by GSTC Trainers, Kazuhiro Arai, Representative of Daisetsuzan Nature School, and Koji Miwa, Policy Researcher at the [...]
The JTB-sponsored Japanese GSTC Training for its employees concluded successfully at the JTB headquarters in Tokyo from September 26-28, 2023. The course was led by Dr. Mihee Kang, GSTC Assurance Director along with the co-trainers Dr. Mami Futagami, Emeritus Professor at Meijo University, and Koji Miwa, Policy Researcher at Institute for Global Environmental Strategies [...]
The Global Sustainable Tourism Council (GSTC) recently held a significant workshop and training classes in Tokyo, Japan, from the 27th to the 28th of September 2023, in collaboration with JTB Corp. The GSTC Workshop sponsored by JTB was held the 27th of September at the JTB Corp office in Shinagawa-ku, Tokyo. With over 40 participants [...]
Value Management Co., Ltd. (VMG) did a GSTC Sustainable Tourism Training for their employees in Osaka, Japan. The three-day training in Japanese was held from the 22nd to the 24th of September 2023. The training was led by GSTC Trainer, Kazuhiro Arai, Representative, Daisetsuzan Nature School who shared his knowledge and expertise with practical [...]
Japan Airlines Joins GSTC Japan Airlines (JAL) was established in 1951 as the first wholly Japanese commercial airline post-war and celebrated its 70th anniversary in 2021. It is a member of the oneworld Alliance and operates a number of businesses centered on international air transportation. Sustainability Commitment Japan Airlines is striving for net zero [...]
Destination Stewardship Report – Spring 2023 (Volume 3, Issue 3) This post is from the Destination Stewardship Report (Spring 2023, Volume 3, Issue 3), a publication that provides practical information and insights useful to anyone whose work or interests involve improving destination stewardship in a post-pandemic world. The Onda Matsuri festival celebrates rice-planting [...]
Rakuten Travel has joined as a member of the Global Sustainable Tourism Council (GSTC) Rakuten Travel, a leading online travel agency operated by Rakuten Group with the broadest selection of local travel accommodation listings in Japan, has become a member of the GSTC global network. Launched in 2001, Rakuten Travel is expanding its international [...]
The GSTC is pleased to announce that ‘Sakura Quality An ESG Practice Standard’ for hotels and ryokans in Japan has achieved ‘GSTC-Recognized Standard’ status. In Japan, particular qualities are associated with different flowers, and the quality associated with Sakura, the cherry blossom, is “spiritual beauty.” Sakura Quality began research in April 2011 and is [...]
JTB Signs MOU with GSTC and Announces Sustainable Tourism Strategy on its 110th Anniversary In collaboration with the Global Sustainable Tourism Council (GSTC), JTB announces sustainable tourism strategy on its 110th anniversary. March 11, 2022 - On the occasion of its 110th anniversary, JTB Corp., one of the travel and tourism industry leaders, signed [...]
Japan Tourism Agency (JTA) Offers GSTC Sustainable Tourism Training for Local Destinations Through Japan Tourism Agency (JTA), the GSTC provided sustainable tourism training for destination representatives and other industry stakeholders from the following 15 destinations in 2021: 小樽市 Otaru City, Hokkaido 普代村 Fudai Village, Iwate 東松島市 Higashimatsushima City, Miyagi 佐渡市 Sado City, Niigata 那須塩原市 [...]
Destination Stewardship Report – Spring 2021 (Volume 1, Issue 4) This post is from the Destination Stewardship Report (Spring 2021, Volume 1, Issue 4), an e-quarterly publication that provides practical information and insights useful to anyone whose work or interests involve improving destination stewardship in a post-pandemic world. It’s a tall order for a [...]
The Global Sustainable Tourism Council (GSTC) is pleased to announce that the Japan Sustainable Tourism Standard for Destinations (JSTS-D) has achieved the ‘GSTC-Recognized Standard’ status. The Japan Sustainable Tourism Standard for Destinations (JSTS-D) which is based on the GSTC Criteria for Destinations, was developed by Japan Tourism Agency (JTA), Ministry of Land, Infrastructure, Transport and [...]
The GSTC Industry Criteria has been translated into Japanese and is available to download in the Criteria Translations section. GSTC観光産業向け基準が日本語に翻訳されました。基準（多言語）のページよりダウンロードが可能です。
The pandemic has accelerated these trends. Prior to 2020, the government had already poured trillions of yen into promoting lesser-visited parts of Japan as tourist destinations. Although sustainability rarely factored into official tourism strategy within Japan, the effects of the climate crisis and overtourism appear to have finally made some impact. Government white papers [...]
Japan Tourism Agency Joins GSTC Japan Tourism Agency has joined the Global Sustainable Tourism Council (GSTC) as a Destination Member. The Japan Tourism Agency (JTA) is an organization that was set up in 2008 as an agency of the Ministry of Land, Infrastructure, Transport and Tourism. It was established to serve as the hub [...]
