This year’s report includes a special focus on the two major crises facing our world today: climate change and COVID-19. Using cutting-edge research, the 2020 Case for Responsible Travel report provides an overview of what consumers, businesses, and destinations are experiencing during COVID-19. Consequently, it also offers sustainable solutions that can help the tourism industry on a road to responsible recovery.
Quotes from Randy Durband, GSTC CEO
“GSTC is pleased to report encouraging progress in impacting sustainable tour operations. A significant amount of tour operators gained sustainable certification, especially among DMCs or local inbound operators. Several factors contribute to the rise. Mostly the awareness of the value of certification which provides a discipline to holistically improve business practices. But a key driver is also supply chain development; that is, buyers of tours and transport seeking a credible way to make claims of the sustainability of their own operations.
Several cruise lines are now picking up on the model developed by Royal Caribbean International in their partnership with WWF to purchase MSC and ASC labeled fish and seafood and to contract with land tour operators certified by Certification Bodies that are accredited by GSTC. In October 2019, MSC Cruises adopted the model with the launch of their Protectours Line of shore excursions which requires the operator to be certified, thus making a credible claim that the programs are operating with sustainability in mind.” – Randy Durband, GSTC CEO.
View the full report: The Case for Responsible Travel: Trends & Statistics 2020.