Transat debuts new videos that highlight importance of sustainable tourism
GSTC Member Transat A.T. is continuing its efforts in promoting sustainable travel by producing two new videos that highlight eco-friendly measures done by both Transat and hoteliers.
“Marketing tourism products that consider the environment and local populations is one way that Transat promotes fair trade and responsible tourism,” said Annick Guérard, Chief Operating Officer, Transat. “Since 2012, we have highlighted hotels with Global Sustainable Tourism Council certification on our websites and in our brochures to help travellers make responsible purchase decisions, and we’re now doing so onboard our aircraft as well.”
The new videos will be featured on its in-flight entertainment systems, online and via the company’s social media accounts.