• Over 800 hotels feature in Jet2holidays’ new ‘Certified Sustainable Hotels’ collection

  • Customers and independent travel agents can now easily find and choose from these hotels, which meet GSTC-Recognized Standards

Jet2holidays has launched a brand-new program where they highlight sustainable hotels, meaning that customers and independent travel agents can easily find and choose from a collection of sustainable hotels which meet GSTC-Recognized Standards* 

Hotels in the collection can be easily identified on the Jet2holidays direct and trade websites by a label identifying them as a ‘Certified Sustainable Hotel’. In addition, the UK’s largest tour operator has also launched a brand-new ‘Certified Sustainable Hotels’ landing page where the entire collection can be viewed. Currently featuring over 800 hotels, the collection can be found here: www.jet2holidays.com/sustainable-hotels 

Customers and independent travel agents visiting this page or seeing the label will know that the hotels featured meet GSTC-Recognized Standards, meaning that they can choose the holiday that is right for them. These standards are based on actions around sustainable hotel management, social and economic support of the local community, promoting positive cultural impacts and environmental protection. 

The Global Sustainable Tourism Council (GSTC) manages the GSTC Criteria, global standards for sustainable travel and tourism, and provides international accreditation for sustainable tourism Certification Bodies. Jet2holidays became a member of the GSTC in September 2021.

“We congratulate Jet2holidays for this initiative. The growing movement of hotels aligning with the Four Pillars of the GSTC Criteria reflects a powerful, irreversible trend towards sustainable practices. By adopting this holistic approach to sustainability, we’re collectively embarking on a transformative journey towards a brighter, more responsible future,” says Randy Durband, GSTC CEO.

Steve Heapy, CEO of Jet2.com and Jet2holidays said: “As well as enjoying the award-winning experience of a Jet2holiday, customers increasingly want to know that their holidays are more sustainable. The launch of our Certified Sustainable Hotels labelling scheme gives customers and independent travel agents the ability to easily search and book with that in mind, so that they can choose a holiday that is right for them.”

He added: “We are also announcing our new Sustainable Hotel Charter and agreement with Green Key today, which means more hotels can adhere to GSTC-Recognised standards too. This will see our collection of Sustainable Hotels become bigger and better, giving customers more choice. As a responsible airline and tour operator, we have already taken many tangible steps on our journey to reach our sustainability targets and today is the latest example of how we are continuing our work to become more sustainable in the air, on the ground and in resort.”

Jet2.com and Jet2holidays’ journey to net zero by 2050, in line with Government targets, though the company aspires to bring this date forward. The company has published a sustainability strategy which outlines its targets and actions, with an update due to be released in 2024. 

For more information on Jet2’s sustainability strategy see: www.jet2plc.com/sustainability


* GSTC-Recognized Standards are sustainable tourism standards that adhere to and are equivalent to the GSTC Criteria. This means that the GSTC Criteria are included within the set of standards owned by a Certification Body, by a municipal, provincial, or national tourism authority, by specialized tourism organization, or by large tourism businesses with multiple business units.