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GSTCMARKETING SUSTAINABLE TOURISM | SUSTAINABLE CITY TOURISM & SUSTAINABLE MICE | ECOTOURISM & COMMUNITY-BASED TOURISM DEVELOPMENT | STANDARDS & CERTIFCATIONS | GOVERNMENT POLICY FOR SUSTAINABLE TOURISM | CULTURAL HERITAGE DESTINATIONS


GSTC & UNWTO

luigi100x100Luigi Cabrini, Chair of the Board, GSTC Connect with Roi on LinkedIn
randy100x100Randy Durband, CEO, GSTC Connect with Roi on LinkedIn
cathy parsons100x100Cathy Parsons, Chair,  Accreditation Panel, GSTC, Australia Connect with Roi on LinkedIn
Dirk Glaesser 100x100Dr. Dirk Glaesser, Director, Sustainable Development of Tourism Programme, UNWTO

MARKETING SUSTAINABLE TOURISM

Sustainable development isn’t effective if travelers don’t buy the more sustainable products. Marketing is key. But we’ve learned that labeling products as “sustainable” or “responsible” or “green” does not work well in the marketplace. In these sessions, Dr. Xavier Font of Surrey University in the UK, a leading thinker in the marketing of sustainable tourism, will provide a keynote address and lead panel discussions on best approaches to marketing sustainable product to both business travelers and leisure travelers, and considering the realities of travel to both urban destinations and nature-based or rural destinations.

Xavier100x100Prof. Dr. Xavier Font, University of Surrey
UK
JaneAshton100x100Dr. Jane Ashton, Director of Sustainability,
TUI Group, UK
Jim Sino 100x100Jim Sano, Vice President for Travel, Tourism and Conservation, WWF Jens Thraenhart 100x100Jens Thraenhart, Executive Director, Mekong Tourism Coordinating Office 
willemniemeijer100x100Willem Niemeijer, CEO, YAANA Ventures
Thailand
HyungseokByeon100x100Hyungseok Byeon, CEO, Travelers’ MAPSouth Korea

SUSTAINABLE CITY TOURISM & SUSTAINABLE MICE

We will consider these two topics both separately and jointly. Keynote speaker Roger Simons will open the theme by speaking to holistic approaches in management that speak to the needs of business travelers, leisure travelers, and local residents. Breakout sessions will explore leading-edge sustainable management of cities and MICE business from a number of perspectives.

Roger Simons100x100Roger Simons, GMIC President and MCI Regional Sustainability Director APAC, Singapore
Catharina Cecilie Aas 100x100Catharina Cecilie Aas, Convention Project Manager, Wonderful Copenhagen, Denmark
Hannah Jamieson 100x100Hannah Jamieson, GM External Relations, Business Events Sydney (BESydney) Nichapa100x100Nichapa Yoswee, Director of MICE Capabilities Development, Thailand Conventions & Exhibitions Bureau (TCEB)
Noor100x100Noor Ahmad Hamid, Regional Director APAC, ICCA (International Congress and Convention Association), Malaysia
steven100x100Steven Cheung, CEO, Infinity (Int’l) Travel Holdings, Hong Kong
catherine hamel100x100Catherine Germier-Hamel, CEO & Founder, Millennium Destinations, South Korea  Daekwan Kim100x100Dr. Daekwan Kim,  Professor, College of Hotel and Tourism Management, Kyunghee University
Phil Chung 100x100Phil Chung, Director, Convention Businesses, Corporate development, Korea International Exhibition Center (KINTEX)
Byeongchul Lee 100x100Dr. Byeong-Cheol Lee, Professor, College of Tourism Sciences, Kyonggi University
Darren Morrish 100x100Darren Morrish, General manager, InterContinental Seoul Byeongtae Kim 100x100Byeongtae Kim, Director, Tourism Division, Suwon Ciy

ECOTOURISM & COMMUNITY-BASED TOURISM DEVELOPMENT

Most of the best case studies of sustainable tourism are found in the realm of nature-based tourism, ecotourism, rural tourism, and community-based tourism (CBT). While many mass tourism destinations are facing over-crowding, the less urban and less accessible destinations see great potential for growth. Experts in these areas will share the latest strategies for tapping into that growth potential while remaining true to the highly sustainable aspirations of these forms of tourism.

Mihee100x100Dr. Mihee Kang, Research Professor,
Seoul National University, South Korea
Kazuhiro100x100Kazuhiro Arai, Representative Director, Daisetsuzan Nature School, Japan
hak sookim100x100Haksoo Kim, Chair, Korean Ecotourism Destinations Network, South Korea
SusandeCardenas100x100Susan Santos Cárdenas,President & CEO, Society for Sustainable Tourism & Development Inc. (SSTDI), Philippines

STANDARDS & CERTIFCATIONS

GSTC develops and maintains global baseline standards for sustainable travel & tourism; the famous GSTC Criteria. As such, leading experts in the world on standards and certification are either within GSTC or engaged with GSTC, and some of those key leaders will join us in Suwon to discuss the growing application of standards and the latest trends in certification.

Li Tienan 100x100Tienen Li, China Standard Conformity Assessment (CSCA)

Andre Russ 100André Russ, Vice President Sales, EarthCheck, Australia
RodHillman100x100Rod Hillman, CEO, Ecotourism Australia cathy parsons100x100Cathy Parsons, Chair,  Accreditation Panel, GSTC

GOVERNMENT POLICY FOR SUSTAINABLE TOURISM

Two levels of government engagement will be reviewed: tourism policies at the national and provincial levels, and destination management. Emphasis will be placed on public authorities engaging with the private sector for true partnerships in managing and promoting sustainable tourism activities and destinations.

YeongHyeon Hwang 100x100Dr. Yeonghyeon Hwang, Chair, Asia Pacific Tourism Association and Professor, Dong-A University​
Daud100x100Muhamad Daud, Head, Culture and Tourism Unit, ASEAN-Korea Centre (AKC), South Korea
Cheng Kuang Fang 100x100Cheng-Kuang Fang, Director, Northeast and Yilan Coast National Scenic Administration, Taiwan Tourism Bureau Lee Sungtae 100x100Dr. Sungtae Lee, Chief Researcher, Korea Culture & Tourism Institute

CULTURAL HERITAGE DESTINATIONS

Destinations featuring cultural heritage monuments and sites face special challenges in balancing preservation of tangible and intangible cultural heritage while maximizing the economic benefits of tourism for the community and to support preservation. Experts on creating that balance will speak to these issues. Following the presentation, all participants will travel from the conference venue to the nearby Hwaseong Fortress, a cultural UNESCO World Heritage site and the venue of the Suwon Cultural Festival underway during our visit.

Yuzhen Lv 100Yuzhen Lv, Director of Tourism Management Office, Mt. Huangshan (China) Administrative Committee
Jaturong Pokharatsiri 100x100 Dr. Jaturong Pokharatsiri, Professor of Architecture, Thammasat University, Thailand and Vice-President of ICOMOS International Cultural Tourism Committee
Scott Walker 100Scott Walker, Country Manager Korea, Tourism Australia
Daisy Park 100Daisy Park, Representative, Samoa Tourism Authority Korea

 

HOSTS

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SPONSORS

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 CARBON NEAUTRALITY SPONSOR

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VENUE

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SUPPORTERS

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