Cathy Parsons, Chair, Accreditation Panel, GSTC, Australia
Dr. Dirk Glaesser, Director, Sustainable Development of Tourism Programme, UNWTO
MARKETING SUSTAINABLE TOURISM
Sustainable development isn’t effective if travelers don’t buy the more sustainable products. Marketing is key. But we’ve learned that labeling products as “sustainable” or “responsible” or “green” does not work well in the marketplace. In these sessions, Dr. Xavier Font of Surrey University in the UK, a leading thinker in the marketing of sustainable tourism, will provide a keynote address and lead panel discussions on best approaches to marketing sustainable product to both business travelers and leisure travelers, and considering the realities of travel to both urban destinations and nature-based or rural destinations.