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GSTCMARKETING SUSTAINABLE TOURISM | SUSTAINABLE CITY TOURISM & SUSTAINABLE MICE | ECOTOURISM & COMMUNITY-BASED TOURISM DEVELOPMENT | STANDARDS & CERTIFCATIONS | GOVERNMENT POLICY FOR SUSTAINABLE TOURISM | CULTURAL HERITAGE DESTINATIONS


GSTC & UNWTO

luigi100x100Luigi Cabrini, Chair of the Board, GSTC Connect with Roi on LinkedIn
randy100x100Randy Durband, CEO, GSTC Connect with Roi on LinkedIn
cathy parsons100x100Cathy Parsons, Chair,  Accreditation Panel, GSTC, Australia Connect with Roi on LinkedIn
Dirk Glaesser 100x100Dr. Dirk Glaesser, Director, Sustainable Development of Tourism Programme, UNWTO

MARKETING SUSTAINABLE TOURISM

Sustainable development isn’t effective if travelers don’t buy the more sustainable products. Marketing is key. But we’ve learned that labeling products as “sustainable” or “responsible” or “green” does not work well in the marketplace. In these sessions, Dr. Xavier Font of Surrey University in the UK, a leading thinker in the marketing of sustainable tourism, will provide a keynote address and lead panel discussions on best approaches to marketing sustainable product to both business travelers and leisure travelers, and considering the realities of travel to both urban destinations and nature-based or rural destinations.