Global Travelers prefer eco-friendly accommodation: Booking.com Sustainable Travel Report 2019
70% of global travelers say they would be more likely to book an accommodation knowing it was eco-friendly, whether they were looking for a sustainable stay or not.
However, when it comes to recognizing a sustainable place to stay, almost three quarters (72%) of global travelers say that they are not aware of the existence of eco-labels for vacation accommodations, while well over a third (37%) of affirm that an international standard for identifying eco-friendly accommodation would help encourage them to travel more sustainably, and 62% would feel better about staying in an accommodation if they knew it had an eco-label.
Read the full report: Booking.com 2019 sustainable travel report (April 17, 2019)
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