Global Travelers prefer eco-friendly accommodation: Booking.com Sustainable Travel Report 2019

70% of global travelers say they would be more likely to book an accommodation knowing it was eco-friendly, whether they were looking for a sustainable stay or not.

However, when it comes to recognizing a sustainable place to stay, almost three quarters (72%) of global travelers say that they are not aware of the existence of eco-labels for vacation accommodations, while well over a third (37%) of affirm that an international standard for identifying eco-friendly accommodation would help encourage them to travel more sustainably, and 62% would feel better about staying in an accommodation if they knew it had an eco-label.

Read the full report: Booking.com 2019 sustainable travel report (April 17, 2019)

Do you want to make your accommodation sustainable?

As the report suggests travelers and fellow travel provider clients are seeking confirmation that sustainability practices are in place.

Sustainability certification (what some call eco-label) is a voluntary, third-party assessment, through an audit, of an accommodation for conformity to a sustainable tourism standard. GSTC does not conduct certification. Certification is conducted by relevant Certification Bodies throughout the world. GSTC accredits those that certify.

Those accommodations certified by a GSTC-Accredited Certification Body can use the GSTC logo along with the Certification Body’s mark.

Learn more about how to become certified as a sustainable accommodation.