The GSTC Board of Directors plays an integral role in the leadership of the organization. The board consists of 18 voting members and 2 non-voting members, as follows: 12 elected by members to 3-year terms; 6 appointed by the Board to 1-year terms; the 2 non-voting members of the board are the Chair of the Accreditation Panel and the CEO. Members of the GSTC Board of Directors are elected by current members of the Global Sustainable Tourism Council (GSTC). The GSTC Election Committee validates the election process each year. All GSTC members in good standing are eligible to nominate candidates for the board and to cast votes in the election. Non-members are not eligible for nomination and are encouraged to become members for at least one year prior to running for board election.

Luigi Cabrini, Chair

Chairman of the Board of Directors of the Global Sustainable Tourism Council (GSTC)
Region: Global
Category: NGO (Voting Member)

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Mr. Luigi Cabrini is the Chairman of the Board of Directors of the Global Sustainable Tourism Council. Mr. Cabrini led several initiatives on sustainable tourism at global level, focusing his activities on tourism and climate change, tourism and biodiversity, observatories for sustainable tourism, the green economy, tourism and heritage and global partnerships. He was the Director of the UNWTO (World Tourism Organization) Sustainable Tourism Programme until 2014 and previously held the positions of UNWTO Director for Europe and Secretary of the General Assembly and Executive Council. From 2014 to 2018 he was an Advisor to the Secretary-General of the UNWTO. Before joining the UNWTO he has been engaged during 20 years in United Nations programmes for development and for protection of refugees, in Guatemala, Mexico, Somalia, Pakistan, Poland and Spain. Luigi Cabrini is fluent in Italian, English, French and Spanish and has basic knowledge of Russian and Polish. He is the author of various articles, speeches and papers.

Jane Ashton, Vice-Chair

Sustainability Director of EasyJet
Region: Europe
Category: Industry (Voting Member)

Jane Ashton is Sustainability Director of easyJet plc, the 4th largest airline in Europe, flying over 90 million passengers a year, and operator of easyJet Holidays. In this role Ashton is responsible for developing and implementing easyJet’s pan-European sustainability strategy, working across the business and also with NGOs, industry peers and international bodies to drive sustainability in travel and tourism. Since 2001 she has pioneered sustainable tourism, first at First Choice Holidays plc, and as Director of Sustainability at TUI Group plc from 2011-2019, driving TUI’s ‘Greener & Fairer’ holidays commitment to support all contracted hotels to achieve GSTC-recognised sustainability certification standards. Jane has a degree from Bristol University, a Post-Graduate Diploma in Sustainable Business from Cambridge University Program for Industry, and in 2018 was awarded an Hon. Doctorate of Science by the University of Bedfordshire for outstanding services to tourism.

Dr. Kelly S. Bricker, Vice-Chair

Associate Professor and Director at the University of Utah in Parks, Recreation, and Tourism
Region: North America
Category: Academia (Voting Member)

Dr. Bricker is a Professor of Sustainable Tourism and Ecotourism at the University of Utah in Parks, Recreation, and Tourism. She completed her Ph.D. research with the Pennsylvania State University, where she specialized in sustainable tourism and protected area management. She has special research and teaching interest in ecotourism, natural resource management, and the environmental and social impacts of tourism.  Kelly has conducted research and presented on issues in ecotourism, visitor management, impacts of tourism, and natural resource management for nature-based tourism. She has published protected areas, ecotourism certification and policy, and health and sustainable tourism relative to impacts on communities.  With Rosemary Black and Stuart Cottrell, she authored and edited a book titled Sustainable Tourism & the Millennium Development Goals: Effecting Positive Change. Most recently, she co-edited a new textbook with Dr. Rosemary Black, titled Adventure Programing and Travel for the 21st Century.  With partners in OARS and her husband, she developed an ecotourism operation called Rivers Fiji. She currently serves as the Vice Chair and Treasurer for the Global Sustainable Tourism Council, and serves as an Advisory Board member to GPRED.

Dr. Ioannis Pappas, Treasurer

CEO of Green Evolution SA
Region: Europe
Category: Industry (Voting Member)

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Dr. Ioannis Pappas is a GSTC authorized Trainer. He is the CEO of Green Evolution SA, an experienced professional engineer, with over 25 years of work in several fields of science, focusing on sustainability and tourism, energy and environmental efficiency in infrastructure and buildings. He is also auditing and advising on standardization of companies and technological implementation of climate adaptation and mitigation methodologies. Dr. Pappas is Co-founder and a Board Member in a number of organizations (Sustainable Building Council of Greece, Hellenic Passive House Institute, Hellenic Start Up Association) as well as Co-founder of the Hellenic Ecotourism Society. He worked with the Joint Research Center-IE of European Commission and was a Greek representative as the expert for ITL at UNFCCC.

Dr. Anna Spenceley

Region: Pacific
Category: Academia (Voting Member)

Dr. Anna Spenceley is an independent consultant based in Papua New Guinea. She works on sustainable tourism issues for a wide range of international agencies, including recently the EU, the World Bank group, the World Trade Organization, UNDP, IUCN and WWF. This year she has been analyzing the impact of COVID-19 on the tourism sector in protected areas for the EU, and has compiled a blog post of over 600 materials on tourism and the pandemic for public use. She is a signatory to both the “Future of Tourism” and “Tourism Declares a Climate Emergency”. Anna is Chair of the IUCN World Commission on Protected Areas (WCPA) Tourism and Protected Areas Specialist Group (TAPAS Group), and sits on the Independent Advisory Panel of Travalyst. She is on the editorial boards of the Journal for Sustainable Tourism, the Journal of Ecotourism and Koedoe. Her book publications include “Private sector tourism in conservation areas in Africa”, “Tourism and Poverty Reduction”, and “Responsible Tourism: Critical issues for Conservation and Development”. She is currently editing a new “Handbook for sustainable tourism practitioners” for Edward Elgar. Anna was a founding board member of the GSTC, sits on the GSTC Destination Working Group, and is a GSTC trainer.

Beatriz Barreal Danel

Founder and CEO of Sustainable Riviera Maya
Region: Americas
Category: NGO (Voting Member)

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Beatriz Barreal Danel is the CEO and Founder of Sustainable Riviera Maya. Since 2009, Beatriz has dedicated her time with Sustainable Riviera Maya to ma