Webinars for GSTC Members


Sustainable tourism webinars are offered to GSTC Members on an ongoing basis since 2017. GSTC Members can join members-only webinars, that share the most up-to-date knowledge on sustainable tourism. The webinars are presented by GSTC staff as well as GSTC members.

The webinars and meetings are an opportunity to actively network and connect with fellow members from around the world, sustainable tourism professionals and stakeholders.

We encourage members to take advantage of the various education and training opportunities available through the GSTC, and to continue seeking knowledge and tools to improve your sustainable tourism practices.

Upcoming Webinars

2021 Global Forum for World Heritage Cities

On September 24th-25th, experts and influencers gather to talk about the World Heritage Suwon Hwaseong Fortress and Suwon City Branding.

September 24th-25th, 2021 | 11:00-16:00 KR

Register to the Forum

Sustainable Travel Finland Programme

To help the tourism industry in Finland to adopt sustainable practices, Visit Finland launched the Sustainable Travel Finland (STF) programme. The STF programme provides companies and destinations with a sustainable development path; a concrete toolkit for sustainable tourism that makes it easier to adopt sustainable practices and choices in everyday business. STF relies on existing sustainability standards already in use rather than creating another standard. Companies and destinations that undergo the entire programme are recognised with the STF label and have access to a continuous development model, the latest information on sustainable tourism development, marketing support and visibility on Visit Finland channels.


  • Virpi Aittokoski – Manager, Outdoor activities & Sports, Sustainable Travel Finland, Visit Finland

October 14th, 2021 | 09:00 PST (CA) | 12:00‌ ‌EST (NY) ‌|‌ ‌‌17:00‌ ‌UK | 18:00‌ ‌CEST‌ | 19:00‌ ‌EEST (FI)

Register to the webinar

The Hotel Waste Measurement Methodology

Waste is a global crisis crippling our systems and contributing to negative environmental outcomes for our planet. While the hotel industry has made great strides to prevent and divert waste, and donate quality items, when possible, industry-wide waste reduction presents challenges without a standard measurement methodology in place. Today, World Wildlife Fund (WWF) and Greenview, a global sustainability consulting group, unveiled a first-of-its-kind methodology to help hotels solve this problem.

The Hotel Waste Measurement Methodology, developed in collaboration with leading hotel brands including Accor, Hilton, Hyatt, IHG Hotels & Resorts, and Marriott International, is designed to provide a common approach for the hotel industry to collect data, and measure and report waste. This methodology creates a consistent way for major brands and individual properties to set meaningful goals to reduce waste, keep it out of landfills, and track progress against those goals over time. Building on robust existing strategies to track waste and set targets, this work harmonizes methods of data collection and addresses common data gaps and challenges.

Presenter: Olivia Ruggles-Brise, Greenview Director

October 20th, 2021 | 8:00‌ ‌EST (NY) ‌|‌ ‌‌13:00‌ ‌UK | 14:00 CEST‌ | 19:00 TH | 21:00 JP/KR

Register to the webinar

Pacific Sustainable Tourism Policy Framework

The Pacific Sustainable Tourism Policy Framework reflects the aspirations of the SPTO and its members, the tourism industry, civil society organisations, regional organisations and global development partners. The shared vision is: By 2030 we are empowered by, and benefitting from tourism that is resilient, prosperous and inclusive. It improves the wellbeing of our communities and protects, restores and promotes our cultures, islands and ocean ecosystems. To ensure that tourism in the Pacific continues to be a driver of economic and community wellbeing, all partners are required to implement the policies and actions in the Framework to build a resilient tourism industry, fit for the challenges and opportunities the Pacific faces between now and 2030.


  • Christina Leala Gale, Sustainable Tourism and Research Manager, Pacific Tourism Organisation (SPTO)
  • Penny Spoelder, Senior Associate, TRC Tourism

November 17th, 2021 | 7:00 CET‌ | 14:00 TH | 16:00 JP/KR | 20:00 FJ

Register to the webinar

Interested in presenting?

Members that are interested in delivering webinars can contact GSTC General Manager, Roi Ariel, at roi@gstcouncil.org to discuss further details.

Past Webinars

All webinars are recorded and are available to watch at the time of convenience. Webinar recordings can be accessed by GSTC Members after logging in.

Sustainability Roadmap for Businesses, based on the GSTC Criteria

Speaker: Jane Scaletta – Director, InvestCayman, Ministry of Investment, Innovation & Social Development, Cayman Islands

September 9th, 2021 | 09:00 PST (CA) | 12:00‌ ‌EST (NY) ‌|‌ ‌‌17:00‌ ‌UK | 18:00‌ ‌CEST‌

The Art of Communicating Sustainable Experiences Using Design Thinking and Speak to the Heart

Sustainability is (or should be) part of a modern business model in a new post-pandemic normal but to become an attractive sustainable experience, we need to address our visitors’ hopes, wants, and needs. Design Thinking for the sustainable travelling industry is about speaking to the hearts of our most desired customers. Give them a chance to choose a sustainable experience that relates to their values and most desirable needs. This webinar introduces Design Thinking as a tool to create an irresistible reason to travel: • The art of segmentation and differentiated marketing; • The power of empathy for a stronger segmentation and smart personas; • The reason to use values and behavioristic marketing to attract your visitors.

This webinar gives you a quick and easy to understand toolbox that contains: • Why segmentation is crucial for an attractive experience; • How a persona can help You create sustainable experiences that differentiate your offer from others; • Why values are stronger to communicate compared to specific details.

The webinar will be presented in English and with auto subtitles in Spanish.

Speaker: Stefan Pettersson, Founder of GAMENG

August 12th & September 14th, 2021

How traveller behaviour is becoming increasingly more geared towards sustainability when shopping during international trips

One clear winner from the last 12 months of global lockdowns and travel restrictions is the environment. But the environment is benefitting in other ways too. m1nd-set’s research, conducted during the first quarter of 2021 among over 2000 international travellers from all world, shows that global consumers in general have become significantly more socially and environmentally conscious since the outbreak of the pandemic, with around two-thirds claiming to be making more environmentally friendly or ethical purchases since the start of the pandemic. This does not only includes what consumer shop for – more ethical or environmentally friendly produced products – but also how they shop. m1nd-set’s research explains also that sustainable consumption is here to stay.


  • Dr. Peter Mohn – Owner & CEO , m1nd-set
  • Anna Marchesini – Head of Business Development, m1nd-set

August 18th, 2021 | 9:00‌ ‌UK | 10:00 CEST‌ | 15:00 TH | 17:00 JP/KR | 20:00 NZ

Gobernanzas, el gran desafío para los Destinos

Hoy en día tras la pandemia está la oportunidad de rediseñar la forma en que hacemos turismo, para ello se hace indispensable el abordar este desafío desde una buena Gobernanza Publico Privada para poder involucrar a todos los actores del destino y de esta forma conseguir que todos abracen esta iniciativa y construyan la visión de Destino en conjunto.

Presenter: Jorge Moller, Director de Programas en Latinoamérica, GSTC

July 20th, 2021 | 10:00 MX | 12:00 AR | 17:00‌ ‌CEST (Madrid)

Ecoluxury Retreats of the World Collection

Ecoluxury Retreats of the World is a collection of elegant lodges, exclusive resorts and refined historic hotels, located in places privileged by nature, witnesses of ancient civilizations and scenarios of distant cultures. To be eligible to join the collection, properties need to fulfill the requirements set out in Ecoluxury’s Best Practice Criteria, based on the GSTC Criteria and the UN SDGs.

* Enrico Ducrot, Founder & CEO, Enrico Ducrot, Viaggi dell’Elefante and Ecoluxury
* Livia Muto Nardone, Project Manager, Ecoluxury

July 8th, 2021 | 08:00 PST (CA) | 11:00‌ ‌EST (NY) ‌|‌ ‌‌16:00‌ ‌GMT | 17:00‌ ‌CEST‌ (NL) | 22:00 ICT (TH)

Landscape Restoration & Community Engagement: Example from Furnas, São Miguel, Azores

Landscape Restoration is the ongoing process of regaining ecological functionality and enhancing human well-being across deforested or degraded forest landscapes. This is more than just planting trees – it is restoring a whole landscape to meet present and future needs and to offer multiple benefits and land uses over time.

The webinar will focus on a case study from Furnas Landscape Laboratory a project for the Ecologic and Landscape Restoration of Furnas Lake Watershed. This project was awarded twice within its first 5 years of existence, the last award due to the exemplary implementation of the European Landscape Convention (ELC). The ELC promotes a strong engagement of communities in the protection, planning and management of their landscapes, consistently based on environmental, social, economic, cultural and aesthetic sustainability. This specific project had a strong impact on one of the most well-known protected landscapes of Azores Islands (Portugal), a tourism hotspot, and involved dozens of different partner institutions and thousands of volunteers. Collaborations can happen in numerous formats, and several examples will be provided of how can the local community and tourism actors be involved in projects for landscape restoration, be it of ecologic or cultural relevance. Further information on Furnas Landscape Laboratory.


  • Miguel G. Caetano Ferreira, Forest Engineer and Natural Resources Manager, Azores
  • Carolina Mendonça, Coordinator, Azores DMO

June 24th, 2021 | Recording of the webinar is available for GSTC members

Promoción y Planificación: Como dialogan ambas acciones en el posible regreso sostenible al turismo ¿? Los Criterios del GSTC son una gran ayuda.

Sin duda que los efectos del COVID19 han sido desastrosos para la Industria del Turismo, sin embargo el lado positivo, es que nos da la oportunidad de pensar como queremos regresar a ofrecer nuestros servicios y que tipo de Destino deseamos construir para evitar los aspectos negativos de un turismo no controlado… Conceptos como Gobernanza, Limite aceptable de Cambio, Compra Local, Beneficios para la Comunidad y muchos otros toman relevancia. Durante este Webinar vamos a tocar estos temas y dilucidar como los Criterios de Turismo Sostenible del GSTC nos ayudan como una guía para instalar Sostenibilidad en nuestras propuestas turísticas tanto al mundo público como también a los privados. Te esperamos ¡

Presenter: Jorge Moller, Director de Programas en Latinoamérica, GSTC

June 17th, 2021 | Recording of the webinar is available for GSTC members

Organising Business Travel that Respects Human Rights

Webinar organized by Roundtable Human Rights in Tourism

Employees are often entrusted with booking their business travel independently. Still, every employee is a representative of their company – especially when travelling – and the misconduct of one individual can cause lasting damage to the image of the entire company. Thus, business travellers should book their trip carefully and behave in a responsible manner on site.

Randy Durband, CEO at Global Sustainable Tourism Council (GSTC), and Jessica Espinoza, international expert in business and human rights who conducted numerous research studies and trainings for ECPAT and other human rights organizations, will share first-hand experiences and recommendations to take action.

June 15th, 2021 | Recording available on YouTube

European Travel Commission: ‘Sustainable Tourism Implementation: Framework and Toolkit’

European Travel Commission (ETC), representing 32 national tourism organisations in Europe, has published a new handbook ‘Sustainable Tourism Implementation: Framework and Toolkit’ – an ultimate roadmap for European destinations on how to tackle every step on a journey towards sustainable transformation.

This handbook is for European National Tourism Organisations (NTOs), to support efforts to develop national approaches that advance sustainable tourism. It is intended as a practical document to aid implementation, for all European nations regardless of where they are on their sustainability journey. It is intended to support both those NTOs considering a national certification scheme, and those who are not, to advance national efforts to improve sustainability outcomes.


  • Jennifer Iduh, Head of Research, European Travel Commission
  • Jana Apih, Director, GoodPlace Institute
  • Ben Lynam, Head of Communication, The Travel Foundation
  • Rachel McCaffery, Directory, Green Case Consulting

May 27th, 2021 | Recording of the webinar is available for GSTC members

Switzerland Tourism’s Swisstainable Strategy

Swisstainable is the first big step towards securing the long-term success of Switzerland as a holiday, travel and convention destination and making it the world’s most sustainable destination. As part of the Swisstainable programme, sustainable service providers will be awarded an emblem and thus act as role models. The Swisstainable emblem visibly communicates a commitment to sustainability in the industry in a succinct manner. It is designed in such a way that it can be easily integrated into the communication of all service providers. The sustainability programme is for everyone. Guests looking for sustainable offers are often lost in the vast landscape of labels. Swisstainable does not intend to be yet another certification, but rather to provide guidance for guests, using existing standards.


  • Samuel Wille, Interim Head of Business Development, Switzerland Tourism
  • Helena Videtic, Sustainability Manager, Switzerland Tourism

May 13th, 2021 | Recording of the webinar is available for GSTC members

Sustainable Hotels

Increasingly, travelers prefer sustainable hotels and travel provider clients are seeking confirmation that sustainability practices are in place. The GSTC Industry Criteria with suggested performance indicators for hotels serve as basic guidelines for hotels to become more sustainable, and eventually allow these hotels to seek certification as being sustainable hotels.

Ahead of the first GSTC Sustainable Hotel online course during May 27th – June 11th, Dr. David Ermen will present key issues hoteliers should focus on beyond plastic straws and reusing towels. The session will be moderated by Ayako Ezaki, GSTC Training Director.

May 20th, 2021 | Recording is publically available here

Fighting Food Waste in Hotels

In the US, about 63 million tons of food are wasted each year, with 40% coming from consumer-facing business, including restaurants and hotels. This waste occurs while 41 million Americans, including 13 million children, are food insecure, and it poses one of the biggest environmental threats to the planet. Reducing food waste is one of the easiest and most effective ways to reduce the environmental impact of our food system and feed our communities.

World Wildlife Fund (WWF) and the American Hotel and Lodging Association (AHLA), with support from The Rockefeller Foundation, came together to work with the hospitality industry on understanding and reducing food waste. Through research and a series of demonstration projects with properties across the country, innovative strategies were identified to engage staff, partners and guests in cutting waste from hotel kitchens. Participating hotels saw reductions of 10-38% in just 12 weeks. If this scaled across the industry – it would eliminate half a million tons of waste within a year. “Fighting Food Waste in Hotels” Toolkit by WWF

Presenter: Samantha Kenny, Program Officer – Food Waste, WWF USA

April 21st, 2021 | Recording of the webinar is available for GSTC members

Sustainable Business Travel: Come back BETTER

Business travel is a segment within the tourism industry focusing on visitors who travel for business and professional purposes. According to the World Travel and Tourism Council (WTTC), the share of GDP generated by the business travel market reached 0.7 percent in 2019. In that year, the business tourism spending worldwide – which has more than doubled since 2000 – peaked at roughly 1.28 trillion U.S. dollars. Business travel is an important factor in national and international business. However, it also has a negative effect on our environment.

Sustainable business travel is concerned with managing the costs, social impacts and environmental consequences generated by the use of different modes of business travel. Using the GSTC Criteria as a reference point allows corporates and organizations to improve their commercial performance and enhance their reputation by adopting sustainable working policies and practices.

Ahead of the first cohort of the GSTC Sustainable Business Travel Course (May 27 – June 11, 2021), Horst Bayer and Bernard Harrop will share key trends and applicable examples. This public webinar will be moderated by Roi Ariel, GSTC General Manager.

April 14th, 2021 | Recording is publically available here

Hotel Sustainability & the GSTC Criteria

Webinar organized by Destinations Together

This session will round out our 4-part series on sustainable tourism by looking at contemporary approaches for more sustainable hotels. As with previous sessions on destinations and tour operators, we’ll consider the valuable role of applying the GSTC Criteria to the hotel industry. Randy Durband, GSTC CEO, will lead this session along with Ian Corbett, TUI Group Sustainable Business Manager on the cutting edge of hotel sustainability. GSTC works with members that include Hilton, IHG, TUI Group Hotels, and many other hotels, plus buyers and sellers of hotel space seeking sustainable solutions including OTA’s such as booking.com and tour operators such as Canada’s Transat. Hotels are in many ways core building blocks of visitor experiences, our homes away from home. There is much being done and can be done to make those deep experiences more responsible and sustainable. Join us for a discussion of key strategies taken by hotels and their distribution networks to operate and communicate sustainability.

March 17th, 2021 | Recording available on YouTube

Destinations Together

Destination Stewardship & Sustainability

Webinar organized by Destinations Together

Destination Stewardship is a multi-stakeholder approach to establish and maintain the cultural, environmental, economic, and aesthetic integrity of a destination. The Global Sustainable Tourism Council’s (GSTC) Criteria for Destinations define how communities and visitors can maximize the many benefits from tourism while minimizing negative impacts on destination resources and ways of life. Kathleen Pittman, President of Agile Community Partners and a core member of the GSTC team, will share how local communities, government agencies, NGOs, and the tourism industry can form meaningful partnerships to develop and manage tourism sustainably. St Kitts is an example of a destination that has been working for years to adopt the GSTC Criteria for Destinations, including establishing a multi-sector Destination Stewardship Council. Diannille Taylor-Williams, Assistant Permanent Secretary of the St. Kitts Ministry of Tourism, will provide a firsthand account of St. Kitts’s ongoing sustainable tourism journey. Then, focusing at the community level, Jamie Sweeting, President of Planeterra will share how his non-profit organization works with the local population to develop compelling tourism experiences. Through grants and training, they help community business earn income from tourism. In addition, they have also created a robust global tourism community network to share experiences & successes. Cruise lines are keen to offer these unique tours that elevate the local community, and Planeterra has an effective formula to develop them. This session will feature examples of destination stewardship and sustainability in action!

March 3rd, 2021 | Recording available on YouTube