Webinars for GSTC Members


Sustainable tourism webinars are offered to GSTC Members on an ongoing basis since 2017. GSTC Members can join members-only webinars, that share the most up-to-date knowledge on sustainable tourism. The webinars are presented by GSTC staff as well as GSTC members.

The webinars and meetings are an opportunity to actively network and connect with fellow members from around the world, sustainable tourism professionals and stakeholders.

We encourage members to take advantage of the various education and training opportunities available through the GSTC, and to continue seeking knowledge and tools to improve your sustainable tourism practices.

Upcoming Webinars

GSTC 2021 Online Members Meeting | December 7th & 9th

Every year, GSTC holds a professional conference focusing on sustainable tourism, standards, certifications, and the GSTC Criteria. The themes are different each year, with changing focus on different sustainability aspects from the GSTC Criteria.

Due to the COVID-19 pandemic, an onsite conference will not take place in 2021. Therefore, we’ll hold a GSTC 2021 Online Members Meeting on:

December 7th for those in Asia-Pacific, Europe, Africa time-zones
at 09:00 CET | 12:30 IST | 15:00 ICT | 17:00 JP/KR | 18:00 AEST

December 9th for those in the Americas, Europe, Africa time-zones
at 8:00 PT | 11:00 ET | 16:00 UK | 17:00 CET


  • Nora Lovell Marchant – Vice President, Global Sustainability, American Express Global Business Travel
  • Christopher Grime – Head of Product Integration, SLH
  • Janel Campbell – Manager Sustainability Department, Bahamas Ministry of Tourism & Aviation
  • Samuel-Wille – Interim Head of Business Development, Switzerland Tourism
  • Nicole Sautter – Analyst Global Sustainability Risk, Compliance & ESG, American Express Global Business Travel
  • Rika Jean-François – CSR Commissioner, ITB Berlin; GSTC Board Member
  • Vibhav Singh – Consulting Manager, Global Business Consulting – APAC, American Express Global Business Travel
  • CB Ramkumar – GSTC Board Member & South Asia Director
  • Luigi Cabrini – GSTC Chairman
  • Randy Durband – GSTC CEO
Register to the GSTC 2021 Online Members Meeting

Booking.com Travel Sustainable Badge

Booking.com announced in November the inaugural launch of its Travel Sustainable badge that will provide information to travelers all over the world looking to make more sustainable travel choices.

Properties that meet the required threshold for impact are receiving the first version of the Travel Sustainable badge, including those with a broad range of existing certifications and labels, for example those officially approved by Global Sustainable Tourism Council (GSTC). This framework approach and measurement methodology have been officially developed within the Travalyst Coalition and approved by the Travalyst Independent Advisory Group, and continue to be developed with further consultation and advice from the Global Sustainable Tourism Council (GSTC).

Speaker: Thomas Loughlin, Sustainability Lead – Sustainable Supply, Booking.com

January 19th, 2022 | 08:00 ET | 14:00 CET‌ | 18:30 IST | 21:00 SG | 22:00 JP

Register to the webinar

Interested in presenting?

Members that are interested in delivering webinars can contact GSTC General Manager, Roi Ariel, at roi@gstcouncil.org to discuss further details.

Past Webinars

All webinars are recorded and are available to watch at the time of convenience. Webinar recordings can be accessed by GSTC Members after logging in.

Pacific Sustainable Tourism Policy Framework

The Pacific Sustainable Tourism Policy Framework reflects the aspirations of the SPTO and its members, the tourism industry, civil society organisations, regional organisations and global development partners. The shared vision is: By 2030 we are empowered by, and benefitting from tourism that is resilient, prosperous and inclusive. It improves the wellbeing of our communities and protects, restores and promotes our cultures, islands and ocean ecosystems. To ensure that tourism in the Pacific continues to be a driver of economic and community wellbeing, all partners are required to implement the policies and actions in the Framework to build a resilient tourism industry, fit for the challenges and opportunities the Pacific faces between now and 2030.


  • Christina Leala Gale, Sustainable Tourism and Research Manager, Pacific Tourism Organisation (SPTO)
  • Penny Spoelder, Senior Associate, TRC Tourism

November 17th, 2021 | 7:00 CET‌ | 14:00 TH | 16:00 JP/KR | 20:00 FJ

Unpacking Sustainable Tourism in India through the lens of the GSTC Criteria

* This is a public webinar for participants from India, organized by the GSTC India Working Group

The Covid pandemic while bringing travel to a standstill also brought about a shift in the minds of the consumer globally and within the country. Research conducted by Booking.com in 2020 reveals that 96% of Indian travellers identified sustainable travel as important to them, while 76% said they were more determined to make sustainable choices when looking to travel in the future. However, 39% of Indian travellers do not know how or where to find sustainable travel options and 54% think there aren’t enough sustainable travel options available.

Sustainable tourism, responsible travel and ecotourism are concepts now many in the tourism sector talk about. These terms are largely misunderstood and interpreted in many different ways. More importantly they are equated to only “being green” and “environmental conscious”. How does the industry, stakeholders in destinations, policy makers and tourists build their understanding on what is sustainable tourism and sustainable travel options?

Already being used in India, the GSTC Criteria serve as the global standards for sustainability in travel and tourism. The Criteria are used for education and awareness-raising, policy-making for businesses and government agencies and other organization types, measurement and evaluation, and as a basis for certification.


  • Mr. Arvind Singh, Secretary, Ministry of Tourism, Government of India
  • Mr. Randy Durband, CEO, GSTC
  • Mr. CB Ramkumar, Board Member & South Asia Director, GSTC

November 10th, 2021 | Recording is publically available here

GSTC Destination Management Workshop: Natural Areas and Visitor Management

Tourism in natural areas is a major part of the global tourism industry however, without proper planning and management of tourism activities, there may be negative environmental impacts such as habitat degradation, over-consumption of water, pollution, waste generation, the introduction of alien invasive species, among others. Visitor management plays an essential role in protecting the ecological sustainability of natural areas, providing funding and business opportunities, and creating an enjoyable visitor experience.

Through case studies from North America, Europe, and South America, learn about strategies for visitor management in natural areas.

Speakers: Dr. Kelly S. Bricker, Vice Chair, Global Sustainable Tourism Council (GSTC); Jorge Moller, Program Director, Latin America, GSTC; Candace Strauss, CEO and President of the Sedona Chamber of Commerce & Tourism Bureau; Dr. Ivana Damnjanović, Professor, Singidunum University; Dr. Qwynne Lackey, Assistant Professor, SUNY Cortland; Jake Powell, Gateway and Natural Amenity Region (GNAR) Initiative; Julia Branstrator, Dr. Christina T. Cavaliere’s Tourism and Conservation Lab, Human Dimensions of Natural Resources, Colorado State University; Rogier Gruys, Visitor Experience Manager, Gwaii Haanas National Park Reserve, National Marine Conservation Area Reserve, and Haida Heritage Site; Dr. Kristin Lamoureux, Associate Professor, Virginia Tech

This workshop was part of the British Columbia Regional Tourism Secretariat (BCRTS) Tourism Summit 2021, a joint virtual event in collaboration with the Global Sustainable Tourism Council (GSTC).

November 4th, 2021 |Recordings of the workshops are available for GSTC members

GSTC Destination Management Workshop: Engagement with the Private Sector

Criterion A4 of the GSTC Destination Criteria clearly points out the importance of engagement with the private sector. DMOs should regularly inform tourism-related enterprises about sustainability issues and encourage and support them in making their operations more sustainable. As part of these efforts, a DMO should promote the adoption of sustainability standards and incentivize businesses to achieve certification to verify their claims, such as publicizing a list of sustainability-certified enterprises.

Through case studies from destinations around the world, learn how a DMO can better engage the private sector and drive certification in order to make the destination as a whole more sustainable.


  • Jana Apih, Director, GoodPlace Institute
  • Ingunn Sørnes, Special Advisor, Innovation Norway
  • Milena S. Nikolova, Chief Behaviour Officer, BehaviorSMART
  • Ásta Kristín Sigurjónsdóttir, Managing Director, Iceland Tourism Cluster

This workshop was part of the British Columbia Regional Tourism Secretariat (BCRTS) Tourism Summit 2021, a joint virtual event in collaboration with the Global Sustainable Tourism Council (GSTC).

November 3rd, 2021 |Recordings of the workshops are available for GSTC members

GSTC Destination Management Workshop: Measuring Carbon Emissions

Innovation Norway’s “CO2rism” is a tool for calculating the CO2 emissions caused by the transport of tourists to and within Norway. The user groups of this calculator are businesses and destinations marketers interested in insights on the emissions generated by the guests they want to attract. This allows Innovation Norway to judge both the potential tourist consumption and the CO2 emissions by combining their tourist consumption calculator with this new calculator on CO2 emissions.

Learn how tourism-related emissions can be measured effectively and be taken into consideration when planning tourist activities at destinations.

Presenter: Ingunn Sørnes, Special Adviser at Innovation Norway

This workshop was part of the British Columbia Regional Tourism Secretariat (BCRTS) Tourism Summit 2021, a joint virtual event in collaboration with the Global Sustainable Tourism Council (GSTC).

November 3rd, 2021 |Recordings of the workshops are available for GSTC members

The Hotel Waste Measurement Methodology

Waste is a global crisis crippling our systems and contributing to negative environmental outcomes for our planet. While the hotel industry has made great strides to prevent and divert waste, and donate quality items, when possible, industry-wide waste reduction presents challenges without a standard measurement methodology in place. Today, World Wildlife Fund (WWF) and Greenview, a global sustainability consulting group, unveiled a first-of-its-kind methodology to help hotels solve this problem.

The Hotel Waste Measurement Methodology, developed in collaboration with leading hotel brands including Accor, Hilton, Hyatt, IHG Hotels & Resorts, and Marriott International, is designed to provide a common approach for the hotel industry to collect data, and measure and report waste. This methodology creates a consistent way for major brands and individual properties to set meaningful goals to reduce waste, keep it out of landfills, and track progress against those goals over time. Building on robust existing strategies to track waste and set targets, this work harmonizes methods of data collection and addresses common data gaps and challenges.

Presenter: Olivia Ruggles-Brise, Greenview Director

October 20th, 2021 | Recording of the webinar is available for GSTC members

Sustainable Travel Finland Programme

To help the tourism industry in Finland to adopt sustainable practices, Visit Finland launched the Sustainable Travel Finland (STF) programme. The STF programme provides companies and destinations with a sustainable development path; a concrete toolkit for sustainable tourism that makes it easier to adopt sustainable practices and choices in everyday business. STF relies on existing sustainability standards already in use rather than creating another standard. Companies and destinations that undergo the entire programme are recognised with the STF label and have access to a continuous development model, the latest information on sustainable tourism development, marketing support and visibility on Visit Finland channels.

Presenter: Virpi Aittokoski – Manager, Outdoor activities & Sports, Sustainable Travel Finland, Visit Finland

October 14th, 2021 | Recording of the webinar is available for GSTC members

Sustainability Roadmap for Businesses, based on the GSTC Criteria

Speaker: Jane Scaletta – Director, InvestCayman, Ministry of Investment, Innovation & Social Development, Cayman Islands

September 9th, 2021 | Recording of the webinar is available for GSTC members

The Art of Communicating Sustainable Experiences Using Design Thinking and Speak to the Heart

Sustainability is (or should be) part of a modern business model in a new post-pandemic normal but to become an attractive sustainable experience, we need to address our visitors’ hopes, wants, and needs. Design Thinking for the sustainable travelling industry is about speaking to the hearts of our most desired customers. Give them a chance to choose a sustainable experience that relates to their values and most desirable needs. This webinar introduces Design Thinking as a tool to create an irresistible reason to travel: • The art of segmentation and differentiated marketing; • The power of empathy for a stronger segmentation and smart personas; • The reason to use values and behavioristic marketing to attract your visitors.

This webinar gives you a quick and easy to understand toolbox that contains: • Why segmentation is crucial for an attractive experience; • How a persona can help You create sustainable experiences that differentiate your offer from others; • Why values are stronger to communicate compared to specific details.

The webinar will be presented in English and with auto subtitles in Spanish.

Speaker: Stefan Pettersson, Founder of GAMENG

August 12th & September 14th, 2021 | Recording of the webinar is available for GSTC members

How traveller behaviour is becoming increasingly more geared towards sustainability when shopping during international trips

One clear winner from the last 12 months of global lockdowns and travel restrictions is the environment. But the environment is benefitting in other ways too. m1nd-set’s research, conducted during the first quarter of 2021 among over 2000 international travellers from all world, shows that global consumers in general have become significantly more socially and environmentally conscious since the outbreak of the pandemic, with around two-thirds claiming to be making more environmentally friendly or ethical purchases since the start of the pandemic. This does not only includes what consumer shop for – more ethical or environmentally friendly produced products – but also how they shop. m1nd-set’s research explains also that sustainable consumption is here to stay.


  • Dr. Peter Mohn – Owner & CEO , m1nd-set
  • Anna Marchesini – Head of Business Development, m1nd-set

August 18th, 2021 | Recording of the webinar is available for GSTC members

Gobernanzas, el gran desafío para los Destinos

Hoy en día tras la pandemia está la oportunidad de rediseñar la forma en que hacemos turismo, para ello se hace indispensable el abordar este desafío desde una buena Gobernanza Publico Privada para poder involucrar a todos los actores del destino y de esta forma conseguir que todos abracen esta iniciativa y construyan la visión de Destino en conjunto.

Presenter: Jorge Moller, Director de Programas en Latinoamérica, GSTC

July 20th, 2021 | Recording of the webinar is available for GSTC members

Ecoluxury Retreats of the World Collection

Ecoluxury Retreats of the World is a collection of elegant lodges, exclusive resorts and refined historic hotels, located in places privileged by nature, witnesses of ancient civilizations and scenarios of distant cultures. To be eligible to join the collection, properties need to fulfill the requirements set out in Ecoluxury’s Best Practice Criteria, based on the GSTC Criteria and the UN SDGs.

* Enrico Ducrot, Founder & CEO, Enrico Ducrot, Viaggi dell’Elefante and Ecoluxury
* Livia Muto Nardone, Project Manager, Ecoluxury

July 8th, 2021 | Recording of the webinar is available for GSTC members

Landscape Restoration & Community Engagement: Example from Furnas, São Miguel, Azores

Landscape Restoration is the ongoing process of regaining ecological functionality and enhancing human well-being across deforested or degraded forest landscapes. This is more than just planting trees – it is restoring a whole landscape to meet present and future needs and to offer multiple benefits and land uses over time.

The webinar will focus on a case study from Furnas Landscape Laboratory a project for the Ecologic and Landscape Restoration of Furnas Lake Watershed. This project was awarded twice within its first 5 years of existence, the last award due to the exemplary implementation of the European Landscape Convention (ELC). The ELC promotes a strong engagement of communities in the protection, planning and management of their landscapes, consistently based on environmental, social, economic, cultural and aesthetic sustainability. This specific project had a strong impact on one of the most well-known protected landscapes of Azores Islands (Portugal), a tourism hotspot, and involved dozens of different partner institutions and thousands of volunteers. Collaborations can happen in numerous formats, and several examples will be provided of how can the local community and tourism actors be involved in projects for landscape restoration, be it of ecologic or cultural relevance. Further information on Furnas Landscape Laboratory.


  • Miguel G. Caetano Ferreira, Forest Engineer and Natural Resources Manager, Azores
  • Carolina Mendonça, Coordinator, Azores DMO

June 24th, 2021 | Recording of the webinar is available for GSTC members

Promoción y Planificación: Como dialogan ambas acciones en el posible regreso sostenible al turismo ¿? Los Criterios del GSTC son una gran ayuda.

Sin duda que los efectos del COVID19 han sido desastrosos para la Industria del Turismo, sin embargo el lado positivo, es que nos da la oportunidad de pensar como queremos regresar a ofrecer nuestros servicios y que tipo de Destino deseamos construir para evitar los aspectos negativos de un turismo no controlado… Conceptos como Gobernanza, Limite aceptable de Cambio, Compra Local, Beneficios para la Comunidad y muchos otros toman relevancia. Durante este Webinar vamos a tocar estos temas y dilucidar como los Criterios de Turismo Sostenible del GSTC nos ayudan como una guía para instalar Sostenibilidad en nuestras propuestas turísticas tanto al mundo público como también a los privados. Te esperamos ¡

Presenter: Jorge Moller, Director de Programas en Latinoamérica, GSTC

June 17th, 2021 | Recording of the webinar is available for GSTC members

Organising Business Travel that Respects Human Rights

Webinar organized by Roundtable Human Rights in Tourism

Employees are often entrusted with booking their business travel independently. Still, every employee is a representative of their company – especially when travelling – and the misconduct of one individual can cause lasting damage to the image of the entire company. Thus, business travellers should book their trip carefully and behave in a responsible manner on site.

Randy Durband, CEO at Global Sustainable Tourism Council (GSTC), and Jessica Espinoza, international expert in business and human rights who conducted numerous research studies and trainings for ECPAT and other human rights organizations, will share first-hand experiences and recommendations to take action.

June 15th, 2021 | Recording available on YouTube

European Travel Commission: ‘Sustainable Tourism Implementation: Framework and Toolkit’

European Travel Commission (ETC), representing 32 national tourism organisations in Europe, has published a new handbook ‘Sustainable Tourism Implementation: Framework and Toolkit’ – an ultimate roadmap for European destinations on how to tackle every step on a journey towards sustainable transformation.

This handbook is for European National Tourism Organisations (NTOs), to support efforts to develop national approaches that advance sustainable tourism. It is intended as a practical document to aid implementation, for all European nations regardless of where they are on their sus