Upcoming Webinars for GSTC MembersFerdinand Weps2023-09-27T21:45:24+08:00
Webinars for GSTC Members
Sustainable tourism webinars are offered to GSTC Members on an ongoing basis since 2017. GSTC Members can join members-only webinars, that share the most up-to-date knowledge on sustainable tourism. The webinars are presented by GSTC staff as well as GSTC members.
The webinars and meetings are an opportunity to actively network and connect with fellow members from around the world, sustainable tourism professionals and stakeholders.
We encourage members to take advantage of the various education and training opportunities available through the GSTC, and to continue seeking knowledge and tools to improve your sustainable tourism practices.
Grupo Xcaret: Creando Experiencias Turísticas Sostenibles
Grupo Xcaret es una familia apasionada de anfitriones únicos y extraordinarios al servicio de México, de sus huéspedes y visitantes a quienes generan momentos de intensa felicidad que trascienden en sus vidas.
Para el Grupo Xcaret, la sostenibilidad va más allá de un compromiso superficial. Es la base de su enfoque empresarial, asegurando un equilibrio entre el valor económico, sociocultural y ambiental. Esta visión ha llevado al Grupo Xcaret a adoptar la meta de ser líderes en recreación turística sostenible.
En este webinar, exploraremos en detalle cómo el Grupo Xcaret materializa su visión a través de su Política de Sostenibilidad y su Modelo de Xostenibilidad. Estos documentos clave describen los principios fundamentales y las acciones concretas que implementan tanto a nivel corporativo como en cada unidad de negocio.
Presentadora: Miriam Alonso Pacheco, Subdirección Corporativa de Sostenibilidad del Grupo Xcaret
Octubre 5, 2023 | 17:00 BST | 10:00 CST | 12:00 CLT | 18:00 CEST
Tourism Development Planning: Learning from IPDT’s 20 Years of Experience
IPDT is a tourism consultancy organization, specialized in the development of destinations, with particular emphasis on the production of strategic and marketing plans, tourism communication and promotion, sustainability certification processes and the production of content and information for travel and tourism decision making processes.
IPDT is an Affiliate Member of the World Tourism Organization (WTO), of the Global Sustainable Tourism Council (GSTC) and of the Strategic Council of Porto Airport (Portugal), with more than 20 years of experience in the travel, tourism, and hospitality sectors.
This webinar will introduce you to the IPDT project – how it started, key initiatives and milestones, our experience working with destinations, lessons learned and shared. We will also focus on our communication strategy and how we leverage our networks to give visibility to clients and projects.
Jorge Costa, President of IPDT, Strategy and Tourism Development
Monica Montenegro, Executive Director, Marketing and Development
João Gomes, Executive Director, Sustainable Development and Market Research
October 12th, 2023 | 10:00 UK | 11:00 CEST | 17:00 SGT | 19:00 AEST
The Power of Soap and Plastic Recycling Programs – Active Hotel Sustainability
Clean the World and the Responsible Plastic Management Program (RMP) have active recycling initiatives that empower organizations and hotels to actively participate in soap and plastic recycling programs.
From establishing controls and sustainable practices to fostering community engagement, this webinar will showcase how Clean The World, the RMP, Greenview and hotels work together to take a leadership position in driving environmental stewardship and global health impact. We’ll explore the remarkable soap and plastic recycling programs that empower hotels to make a significant impact on both environmental sustainability, circularity, and global health.
We’ll uncover practical strategies, success stories, and best practices to inspire hotels to join the journey towards a responsible plastic management future.
We will discuss how hotels can turn waste into a powerful tool for global health promotion and showcase the incredible journey of these innovative recycling programs and give insights to the latest developments with verification and certification.
Terry Riddle, Managing Director – Clean the World International
Tommie Eaton, Director – Clean the World Europe
Jessica Yau, Senior Manager – Greenview
Dave Garforth, Technical Director – Responsible Plastic Management Program
October 19th, 2023 | 08:30 PDT | 10:30 EST | 16:30 UK | 17:30 CEST.
Members that are interested in delivering webinars can contact GSTC General Manager, Roi Ariel, at email@example.com to discuss further details.
All webinars are recorded and are available to watch at the time of convenience. Webinar recordings can be accessed by GSTC Members after logging in.
Sonoma County’s Destination Stewardship and Resiliency Master Plan
Under development for two years, with input from hundreds of local businesses and residents, Sonoma County Tourism (SCT) recently unveiled its Destination Stewardship and Resiliency Master Plan for Sonoma County, California. As the first Destination Marketing Organization to advance into a Destination Stewardship Organization, SCT set out to craft a plan with a principal focus on resiliency and stewardship, looking a decade into the future through a data-driven foundation to offer guidance and programming to meet the rapidly changing needs of the destination.
Hear from Sonoma County Tourism on the evolution of this actionable and measurable plan, the role that the GSTC Destination Assessment of Sonoma County played in its development, and our goals to see business, social, and residential sectors coalesce around a shared vision for a sustainable and resilient future.
Presenter: Sonoma County Tourism · Claudia Vecchio ‒ President and CEO · Kelly Bass Seibel ‒ Vice President, Community Engagement · Conrad Braganza ‒ Senior Manager, Research · Devin McConnell ‒ Manager, Sustainability & Climate Initiatives
Legambiente: Economic alternatives in winter tourism destinations
Climate change is significantly impacting life and tourism in mountainous regions. With diminishing snowfall, melting glaciers, and ecological shifts, the traditional paradigm of winter tourism is evolving. While some destinations continue to rely solely on skiing, others are pioneering alternative approaches that align with sustainability.
This webinar, hosted by Legambiente, sheds light on the challenges posed by climate change in the Alps, offering data-driven insights into tourist behavior, changing preferences, and the quest for sustainable practices. Gain an understanding of the dynamic strategies being pursued to ensure responsible tourism and the preservation of these cherished landscapes.
Ecomuseos: escenarios para la preservación de tradiciones locales y la naturaleza
La Fundación Ecoagroturismo nace en 2005, en Asturias, España, como una organización que fomenta el turismo responsable en las zonas rurales.
En este emocionante webinar, exploraremos uno de sus enfoques para lograr dicho cometido: los ecomuseos. Veremos cómo estos se han convertido en escenarios fundamentales para la puesta en valor de los elementos naturales de un territorio y la preservación de prácticas y tradiciones locales, con el propósito de promover un turismo más sostenible.
A través de la presentación de dos casos exitosos en España, descubriremos cómo la integración de prácticas ecoturísticas y agroturísticas en ecomuseos ha contribuido a la recuperación de tradiciones ancestrales y la conservación de la naturaleza. Además, analizaremos en detalle cómo esta metodología puede ser replicada en otros lugares y contextos culturales.
Presentadores: – Severino García, Presidente de la Fundación Ecoagroturismo. – David Martín, Responsable del proyecto “Ecomuseo del pastor del agua”.
Norway’s “Sustainable Destination”: a program designed for sustainable destination development.
The Norway’s acclaimed “Sustainable Destination” program is a national program for long term development and improvement in tourism destinations. The program delivers a Standard (GSTC recognized) to be followed, a described working process with tools and templates, a monitoring portal, incentives and funding, trained advisors, audits/auditors and regularly development and revisions.
Hosted by Innovation Norway, this webinar will delve into the program’s remarkable achievements and contributions towards creating a sustainable future for the tourism industry in Norway and showing the case study of Bergen as the largest destination in the Nordics to be labelled as Sustainable destination.
Innovation Norway aims to contribute to growth in Norwegian businesses and industry through capital and expertise within sustainable frameworks. They offer services within funding, advice, expertise, networking, and promotion.
Visit Bergen is the destination marketing and management organization for The Greater Bergen Area in Western Norway. Public-related information and profiling, media and trade related service and more.
Presenters: – Knut Perander, Head of Tourism Development, Tourism Department, Visit Norway. – Magnus Brekke Nygaard, Chief Sustainability Office, Visit Bergen.
Criterios GSTC – Sustentabilidad aplicada en el valor de mi negocio turístico
Webinar en español para Latinoamérica, donde exploraremos el tema de la sustentabilidad aplicada al valor de tu negocio turístico a través de los criterios GSTC. Descubre cómo estos criterios pueden guiarte para mejorar el desempeño de tu empresa en sostenibilidad. A través de ejemplos prácticos y casos de éxito, aprenderás a implementar medidas efectivas que impulsen el crecimiento sostenible de tu negocio y promuevan un turismo responsable en la región latinoamericana.
Presentador: Jorge Moller, Director de Programas en Latinoamérica, GSTC
Unlocking Sustainability Insights: Exploring The Cornell Hotel Sustainability Benchmarking Index 2023
Greenview, the world’s leading provider of sustainability programs and data management for the hospitality and tourism sector, will dive into the findings of the Cornell Hotel Sustainability Benchmarking (CHSB) Index 2023, an industry-led global data initiative. This comprehensive index enables hotels to calculate their carbon footprint, benchmark energy and water usage, and assess carbon emissions at a low cost, drawing from a dataset of over 25,000 hotels worldwide.
This webinar will discuss the key findings of the CHSB Index 2023 and how to effectively utilize the CHSB dataset as a hotelier, travel buyer, or sustainability practitioner and gain a deeper understanding of its alignment with GSTC Criteria.
Presenter: Dr. Rehmaashini Jagarajan – Senior Sustainability Manager, Greenview
Food Waste Prevention: Sustainable Solutions for Cost Saving and Environmental Impact
The PLEDGE™ is a global certification and benchmarking system designed for restaurants, hotel outlets and canteens willing to cut on food waste, save on food costs and nurture the local ecosystem of Food Waste Solution providers.
This webinar will discuss how to save on food costs and minimize food waste through the 7 key pillars of The Pledge benchmarking system: Process Documentation, Employee Commitment, Food Waste Monitoring, Food Handling, Preparation and Offering, Customer Engagement, and Post-Consumer.
Presenter: Marco Sandri, Global Manager of The PLEDGE™
This webinar will discuss the key takeaways from the European Commission’s recently published report on Good Practices for Sustainable Cruise Tourism. Our expert speakers will provide an in-depth analysis of the cruise industry, examining critical issues, data, and sustainable tourism practices.
· Thomas van de Wijdeven, Strategy Consultant, Deloitte NL · Gurvinder Arora, Manager Policy Strategy, Deloitte NL · Sascha Gill, Vice President, Sustainability, CLIA · Ioannis Pappas, Director of the Mediterranean Region, GSTC
This webinar will provide you with valuable insights into the growing accessible and inclusive travel market segment. Learn how to provide accessible and inclusive experiences for people with disability and others with access needs, and thereby gain a competitive advantage, increase their market share and boost their revenue.
Presenter: Martin Heng, Former Accessible Travel Manager & Editorial Adviser, Lonely Planet
This webinar will discuss best practices in diversity, equity, and inclusion (DEI) and Travel Unity’s DEI Standards for Visitor-Facing Organizations, which center on three Pillars: Management & Workforce, Visitorship, and Community Impact.
Travel Unity is a nonprofit focused on increasing diversity in the world of travel through individual and community empowerment.
Tricolage’s Journey to Certification as a Sustainable Tour Operator
Tricolage Inc., an inbound travel consulting company that promotes sustainable tourism in Japan, is certified to the GSTC Criteria by Control Union (a GSTC-Accredited Certification Body), making Tricolage the first tour operator in Japan to achieve GSTC Certification by Control Union.
This webinar will discuss the intensive certification process and what it means for the future of sustainable tourism in Japan.
Presenter: Benjamin Wong, Co-founder and CEO, Tricolage
It doesn’t matter what kind of business you run. For all business models there are possibilities to become more circular and more sustainable. This is a quick walk-through towards a more circular business model.
The session will provide tips and tricks on how to use circular economy as a compass for daily decision-making.
Trees4Travel: Carbon Management Technology to Measure and Reduce Emissions Impact
Trees4Travel is a ‘Tech For Good’ company working with travel brands in the business and leisure sectors to provide free carbon management technology to measure and reduce emissions impact. Working with future-minded travel companies, it calculates the impact of journeys by translating trips into trees and then planting trees in developing countries to absorb CO2 emissions, helping to restore forests, biodiversity, and support local communities. In addition, every tree is connected to United Nations (CER) certified emissions reduction renewable energy carbon credits, further reducing emissions. Trees4Travel is part of the UN’s Environment Program; One Trillion Trees campaign and supports 13 of 17 UN global sustainability goals. simultaneously invest into renewable energy projects, essentially doubling our promise & backing up our CO2 removal claim.
Responsible Elephant-Based Tourism in Southeast Asia
Elephant-based tourism remains one of southeast Asia’s most popular experiences. But with its many sensitivities, it can be a challenging activity for tour operators and travel trade professionals to confidently support and promote to their customers.
Asian Captive Elephant Standards (ACES) aims to enable the travel trade and consumers to make more informed choices about elephant tourism experiences in southeast Asia.
Presenter: Nicolas Dubrocard, Director, Asian Captive Elephant Standards (ACES)
Regenerative Vanua: Supporting resilient communities and livelihoods through climate smart regenerative agritourism
Regenerative Vanua is a Not-for-Profit organisation formally registered in 2021 as Charitable Organisation under the Charitable Associations (Incorporations) Act [Cap 140] in Vanuatu. Regenerative Vanua’s Vision is to “Support resilient and climate smart rural communities by restoring pride in Indigenous food culture through regenerative agritourism & food tourism, regenerative farming and food systems and regenerative landscapes”. RegenerativeVanua in collaboration with many partners have developed the Regenerative Agritourism Recognition Pathway which outlines standards that will be recognised by the Global Sustainable Tourism Council (GSTC) to ensure the development of agritourism is resilient in the face of climate change and protects and promotes Indigenous Knowledge Systems.
Presenter: Dr. Cherise Addinsall, Southern Cross University
Developed in the spring of 2022, the Sustainable Tourism Plan for Park City and Summit County intends to create a future where we consider community and environmental benefits with the same weight as economic benefits, resulting in a thriving community and destination. The plan was developed in collaboration with diverse community stakeholders to create a long-range sustainable destination plan with destination stewardship principles in mind.
Presenter: Morgan Mingle, Director of Sustainable Tourism, Park City Chamber of Commerce | Convention & Visitors Bureau
Advantage: Balkans. “Not Developed, but Preserved” The current state of sustainable tourism in the Balkans
The Balkans, as a tourism destination, have become an attractive and desired destination among international travellers. However, the level of sustainability in our region, on its path of transformation, does not meet global standards nor the expectations of responsible travellers who contribute to good impacts in their destinations of choice. To address that and to work towards a more sustainable tourism development, we have established the Balkan Green initiative as a transnational informal body, assigned as the full representative of Green Destinations and the Good Travel Program in the region. We act as a strong, reliable, and professional network. Our aim is to connect professionals of the public and private sectors – big or small – that want to work on credible, measurable development of sustainable tourism, for better quality of life of our residents, and to protect our unique natural and cultural assets. In this webinar we will share first experiences and advice for other such networks.
Presenter: Co-Founders and Partners of Balkan Green
· Aleksandar Donev – Mustseedonia, North Macedonia · Ivana Petrovic – Mustseedonia, North Macedonia · Jana Apih – GoodPlace, Slovenia · Kirsi Hyvaerinen – HYVÄ Coaching & Consulting, Montenegro · Ledia Meha – Spoonbill Nest Innovation Center, Albania · Snjezana Derviskadic – Green Visions, Bosnia and Herzegovina · Terena Cardwell – Spoonbill Nest Innovation Center, Albania · Thierry Joubert – Green Visions, Bosnia and Herzegovina
Sustainable destination management through digitization
Outdooractive, a new GSTC member, will share their experiences and learnings from connecting a large user community of +13M members with more than 3500 tourism destinations, associations, service providers and other outdoor tourism partners through the Outdooractive platform ecosystem. In addition to an explanation of the goals of a close collaboration between Green Destinations, Outdooractive will present data-driven solutions for sustainable tourism management and highlight their latest research findings on the role of digital platforms to support the development of sustainable tourism and its impact. The session will close with an outlook on upcoming opportunities to increase the outreach of sustainable tourism experiences through a European Tourism Data Space.
Presenter: Simon Reuter, Research Manager, Outdooractive
Weeva: How to make sustainable tourism work for you
Weeva is the holistic digital sustainability management platform the travel industry has been waiting for. Built on a 360-degree framework of interconnected tools, Weeva is holistic, easy-to-use and tracks net environmental and social impact – both negative and positive – in real time. This webinar will discuss how to drive measurable change and build lasting resilience, by putting the power, and the metrics, in your hands.
Turismo de Portugal: +Sustainable Tourism Plan 20-23
Drawn up under the premise of stimulating the sustainable development of Tourism throughout the value chain, from supply to demand, and promoting a destination based on the best sustainability practices, the +Sustainable Tourism Plan 20-23 is the strategic, participative and dynamic reference through which Turismo de Portugal assumes responsibility for mobilizing agents and society to promote sustainability in Tourism in Portugal.
Turismo de Portugal will share the methodology followed and the state of its Plan. This webinar will also present, in more detail, two specific initiatives for tourism businesses regarding water efficiency and ESG management.
Presenters: Leonor Picão and Teresa Ferreira from Turismo de Portugal will present the + Sustainable Tourism Plan 20-23 Elisabete Félix from Turismo de Portugal will present the “360º Tourism Companies Program” – based on ESG management Patrícia Dias from ADENE will present the “AQUA + Hotels Classification”
Current State of Sustainable Tourism in Central Asia
This webinar discusses the current state of sustainable tourism in Central Asia. We look at current opportunities and challenges for tourism development in Kazakhstan, Kyrgyzstan and Uzbekistan and hear from experts from the region about the interesting initiatives realised in the recent years.
Presenters: Kairat Sadvakassov, Vice Chairman Of The Board at Kazakh Tourism Rano Islambekova, Tourism Component Manager, Sustainable Economic Development, Uzbekistan at GIZ Nargiza Kudaiberdieva, Project Manage at Helvetas Kyrgyzstan Anula Galewska, Managing Director at Travindy
Sustainability Orientation at GSTC Assessed Destinations
GSTC Destination Assessment is designed to introduce the destination management team to the core elements required for them to develop sustainable policies and practices by applying the GSTC Criteria to the specific destination.
Over 33 destinations have undergone a GSTC Destination Assessment. In this webinar, Dr. Ioannis Pappas will provide insight into GSTC Destination Assessments over the last few years, followed by Sarah John, a master’s student from Lucerne University of Applied Sciences and Arts, who will share the methodology and results of her master’s thesis, which evaluated destinations that have undergone GSTC Destination Assessment regarding their sustainability efforts and their marketing strategy.
Presenters: Ioannis Pappas, GSTC Director – Mediterranean Region
GSTC in India: Adopting the Sustainability Agenda in the Travel & Tourism Marketplace
Sustainable travel as a concept is gaining momentum. The Travel and Tourism Marketplaces are well positioned to further the “sustainable & responsible travel” aspirations that travelers are demanding. Given their reach to connect with a range of service providers, which way will the Travel and Tourism Marketplaces go?
This webinar aims to throw light on the role that the Travel and Tourism Marketplaces are playing now, and their potential role in the future.
Panelists: 1. Mr. Deep Kalra – Founder & Chairman, Makemytrip 2. Mr. Harris Manlutac – Director, Head of Consulting APAC, American Express Global Business Travel 3. Ms. Ritu Mehrotra – Regional Commercial Director APAC, Booking.com
Moderator: Mr. CB Ramkumar – Board Member, Global Sustainable Tourism Council
As part of the Crisis Resource Center, PATA’s Tourism Destination Resilience (TDR) programme enables destinations to withstand adversity and bounce forward from crises and disasters. Tourism Destination Resilience is essential for sustainability. Without resilience, years of progress in regenerating an ecosystem or eliminating poverty could be lost in one disaster. This is why we advocate that for a tourism destination to be sustainable, it must first be resilient.
Presenter: Graham Harper, Advisor, Sustainability and Social Responsibility, Pacific Asia Travel Association (PATA)
Greece tourism in 2022 will reach greater numbers than in 2019, the pre-covid period! The projections for this country in the South of Europe are very positive since the income from tourism is around 25% of the National GTP. However, is that a sign of success or will it be enough for this Mediterranean country to fully recover?
In this webinar, Dr. Ioannis Pappas, GSTC Director of Programs in the Mediterranean, will present the status and general developments in Greek Tourism and Sustainability, including activities that GSTC has designed and executed during the last two years, such as three destinations assessments that have been executed in cities around Greece (Athens, Heraklion), upcoming events in Greece regarding Sustainable Tourism that GSTC will contribute to, as well as the first results of an innovative awareness and training program that was created by Google Greece and GSTC for Tourism SMEs in Greece.
Presenter: Dr. Ioannis Pappas, CEO, Green Evolution SA and Director, Mediterranean Region at GSTC
Tablet Hotels & The Michelin Guide, Our Plan to Inspire Sustainable Travel
The Tablet Hotels & Michelin Guide selection features over 6,000 unique and inspiring hotels worldwide. Join Tiffany Chan and Annie Kemple as they talk about the launch of Tablet’s Sustainability Icon.
Alight – Wayaj’s new platform for sustainable hotels
If there is a takeaway from the pandemic is that travelers now have an increased awareness of sustainability and are looking for more environmentally friendly travel options. Consider the facts: 83% of global travelers think sustainable travel is vital, 81% would like to stay at sustainable hotels, and more than 50% of travelers want to have the option to offset the carbon footprint of their trips
Are you taking advantage of this growing market segment? Join the Wayaj team of experts in technology, sustainable hospitality and tourism for an educational webinar on June 22nd.
Wayaj is a global leader in providing innovative and effective solutions to the hospitality industry to reduce its impact on the environment, and foster sustainable communities. With over 470 hotel members in 109 countries, we deliver the resources, tools and expertise to empower the accommodations sector and travelers to make more informed choices to support sustainability. We are the originators of the IMPPACT (Imperative Metamorphosis to Preserve our Planet and Communities for Tomorrow) Program, featuring our ground-breaking Carbon Footprint Calculating Engine (CFC Engine TM) and Sustainable Actions (SAs) module, Hotel Sustainability Ratings tool, and Alight.travel, the dynamic new booking website offering carbon offset opportunities to guests at checkout. Alight is purpose-built to have a positive impact on travel and ignite change by connecting sustainability-minded travelers with trusted hotels and travel ideas worldwide.
Let’s work together to build a more sustainable world for environmentally conscious travelers.
Presenters: Nelly Gedeon – Founder and CEO for Wayaj Logan Cohen, Director of Sustainability Nerdin St. Rose, Marketing Director Brian Dass, Chief Technology Officer
When it comes to hospitality, introducing Fair Trade Certified products such as produce, coffee, tea, baking ingredients, and even linens for food service and in-room hotel needs are an effective way to meet your sustainable commitments. Products with the Fair Trade Certified seal™ meet rigorous social, environmental, and economic standards that provide safe working conditions, environmental protection, sustainable livelihoods, and community development funds. As you consider procurement needs for your business, learn how sourcing Fair Trade Certified products can solidify supply chain resiliency, strengthen your brand, build consumer loyalty, and help accelerate your sustainability goals. Fair Trade USA™, an ISEAL organization, is the leading certifier of fair trade products in North America and partners with innovative organizations and industry leaders to ensure sustainable development and corporate social responsibility across the globe.
What are your next steps in procuring and sourcing Fair Trade Certified products for your hotels?
You can download this resource guide that contains powerful data to consider as you plan, procure, and implement criteria commitments, and learn how Fair Trade USA can support you in meeting those goals.
Presenters: Leilani Latimer, Chief Commercial & Marketing Officer, Fair Trade USA Abby Ayers, Senior Director, Retail Partnership, Fair Trade USA
From Impact Escapes to Picker’s Pocket – Business Pivot During Covid
Impact Escapes was established as a sustainable travel company with a focus on Sri Lanka. When New Zealand closed its borders and international travel as we knew it came to a halt we had to make a choice to close the business or diversify our offering.
Fortunately for us, in April 2020 we took part in the GSTC Sustainable Tourism course. Five months later Picker’s Pocket was born, allowing us to continue to support the small operators whilst bringing an experience to New Zealanders.
Business Travel is Wounded, but Certainly Not Dead
What does the future of business travel look like? In a panel discussion, a group of experts shared their knowledge on how we can introduce operational standards, the importance of data and communications, as well as the role of consulting and education in sustainable business travel.
Sustainability has increasingly become an important value for visitors and is a key component to successful tourism businesses and a thriving tourism industry.
In 2021, GreenStep launched the Sustainable Tourism Assessment tool and in turn the Sustainable Tourism 2030 Pledge, encouraging tourism businesses and destinations across Canada, and beyond, to begin measuring their sustainability performance with a commitment to improve their performance by 2030. The Sustainable Tourism assessment score is a free tool and is based on GSTC-recognized criteria, covering all four categories of sustainability.
The online assessment tool has now captured hundreds of data points, across many categories and subcategories of sustainability, from all sectors within the industry. GreenStep will present its findings including areas where the industry is performing well as well as where there is need for support in order to make meaningful progress in the coming years. Next steps to help build back capacity and resiliency within the industry will also be discussed, with the aim to help speed the collective recovery of Canadian tourism businesses affected by the pandemic. Take an engaging look at the state of the sustainable tourism industry in Canada, and what Canada can do to elevate its profile as a sustainable tourism destination.
Sin duda uno de los grandes aprendizajes durante la pandemia ha sido revalorizar la importancia de vivir en comunidad: cuidar a nuestros vecinos, comprar localmente, crear negocios locales y producir alimentos que aseguren el bienestar. Esto es lo que queremos compartir en nuestro webinar Titulado: Encuentros Humanos y Turismo Regenerativo, como nos ayudan los criterios del Consejo Global de Turismo Sostenible a implementar estos desafíos. Vivir como una comunidad latinoamericana, generando una experiencia de encuentros humanos que contribuirá a la resiliencia de tantas personas que desean y necesitan encontrarse en persona para compartir ideas, sueños y soluciones. Vamos a abrazar nuestra comunidad turística con fraternidad y amor.
Presentador: Jorge Moller, Director de Programas en Latinoamérica, GSTC
My Green Butler is a sustainable hospitality management system, which works by monitoring an eco-nexus of resources, behaviours and conditions. It audits electricity, gas, biomass, solar, water, laundry and waste and shows you where and why you have wastage. It directly guides staff and persuades guests to take adaptive action to conserve resources showing them the results. Its ‘real-time’ eco-feedback and advice increase staff participation, increases guest comfort, and enhances their stay experience.
Presenter: Dr. Christopher Warren, Founder of My Green Butler
The Glasgow Declaration on Climate Action in Tourism, which was officially launched at the UN Climate Change Conference (COP26), brings a new set of pathways for climate action, aligning the sector with global commitments and catalyzing collaborative solutions to the many challenges facing businesses and destinations globally. The Glasgow Declaration encourages the acceleration of climate action in tourism by securing commitments to reduce emissions in tourism by at least 50% over the next decade and achieve Net Zero as soon as possible before 2050.
Jobs in tourism is always a relevant topic, including responsible hiring and promotion practices, the issue of machines vs. the human touch, but now as we plan for a more reliable and full recovery some day after covid-19 and its variants, the topic is very timely. Rika Jean-François, ITB Berlin’s CSR Commissioner and Member of the GSTC Board of Directors, joins GSTC CEO Randy Durband to reflect on the constant opportunity for tourism to serve as an engine for jobs. Recognizing that we cannot speak of jobs generally or in the abstract, in this session we will explore priority areas for more and better jobs in various parts of the vast travel and tourism value chain. As Rika points out, “on one hand we all need fast technology, but nobody wants a purely digital ITB any more, we all want to get back together.” That’s true for both leisure and business travel.
Randy Durband, GSTC CEO
Rika Jean-François, ITB Berlin CSR Commissioner and GSTC Board Member
The question today is not if but rather when the next crisis will take place. Interestingly, the biggest risk is often not the crisis itself, but rather the preparation, management, and response. Destinations and the private sector alike can learn from the experiences of others to minimize the possible impact of crises.
Properties that meet the required threshold for impact are receiving the first version of the Travel Sustainable badge, including those with a broad range of existing certifications and labels, for example, those officially approved by Global Sustainable Tourism Council (GSTC). This framework approach and measurement methodology have been officially developed within the Travalyst Coalition and approved by the Travalyst Independent Advisory Group, and continue to be developed with further consultation and advice from the Global Sustainable Tourism Council (GSTC).
Speaker: Thomas Loughlin, Sustainability Lead – Sustainable Supply, Booking.com
The Pacific Sustainable Tourism Policy Framework reflects the aspirations of the SPTO and its members, the tourism industry, civil society organisations, regional organisations and global development partners. The shared vision is: By 2030 we are empowered by, and benefitting from tourism that is resilient, prosperous and inclusive. It improves the wellbeing of our communities and protects, restores and promotes our cultures, islands and ocean ecosystems. To ensure that tourism in the Pacific continues to be a driver of economic and community wellbeing, all partners are required to implement the policies and actions in the Framework to build a resilient tourism industry, fit for the challenges and opportunities the Pacific faces between now and 2030.
Christina Leala Gale, Sustainable Tourism and Research Manager, Pacific Tourism Organisation (SPTO)
GSTC 2021 Online Members Meeting | December 7th & 9th
Every year, GSTC holds a professional conference focusing on sustainable tourism, standards, certifications, and the GSTC Criteria. The themes are different each year, with changing focus on different sustainability aspects from the GSTC Criteria.
Due to the COVID-19 pandemic, an onsite conference will not take place in 2021. Therefore, we’ll hold a GSTC 2021 Online Members Meeting on:
December 7th for those in Asia-Pacific, Europe, Africa time-zones at 09:00 CET | 12:30 IST | 15:00 ICT | 17:00 JP/KR | 18:00 AEST
December 9th for those in the Americas, Europe, Africa time-zones at 8:00 PT | 11:00 ET | 16:00 UK | 17:00 CET
Nora Lovell Marchant – Vice President, Global Sustainability, American Express Global Business Travel
Christopher Grime – Head of Product Integration, SLH
The Covid pandemic while bringing travel to a standstill also brought about a shift in the minds of the consumer globally and within the country. Research conducted by Booking.com in 2020 reveals that 96% of Indian travellers identified sustainable travel as important to them, while 76% said they were more determined to make sustainable choices when looking to travel in the future. However, 39% of Indian travellers do not know how or where to find sustainable travel options and 54% think there aren’t enough sustainable travel options available.
Sustainable tourism, responsible travel and ecotourism are concepts now many in the tourism sector talk about. These terms are largely misunderstood and interpreted in many different ways. More importantly they are equated to only “being green” and “environmental conscious”. How does the industry, stakeholders in destinations, policy makers and tourists build their understanding on what is sustainable tourism and sustainable travel options?
Already being used in India, the GSTC Criteria serve as the global standards for sustainability in travel and tourism. The Criteria are used for education and awareness-raising, policy-making for businesses and government agencies and other organization types, measurement and evaluation, and as a basis for certification.
Mr. Arvind Singh, Secretary, Ministry of Tourism, Government of India
Mr. Randy Durband, CEO, GSTC
Mr. CB Ramkumar, Board Member & South Asia Director, GSTC
GSTC Destination Management Workshop: Natural Areas and Visitor Management
Tourism in natural areas is a major part of the global tourism industry however, without proper planning and management of tourism activities, there may be negative environmental impacts such as habitat degradation, over-consumption of water, pollution, waste generation, the introduction of alien invasive species, among others. Visitor management plays an essential role in protecting the ecological sustainability of natural areas, providing funding and business opportunities, and creating an enjoyable visitor experience.
Through case studies from North America, Europe, and South America, learn about strategies for visitor management in natural areas.
Speakers: Dr. Kelly S. Bricker, Vice Chair, Global Sustainable Tourism Council (GSTC); Jorge Moller, Program Director, Latin America, GSTC; Candace Strauss, CEO and President of the Sedona Chamber of Commerce & Tourism Bureau; Dr. Ivana Damnjanović, Professor, Singidunum University; Dr. Qwynne Lackey, Assistant Professor, SUNY Cortland; Jake Powell, Gateway and Natural Amenity Region (GNAR) Initiative; Julia Branstrator, Dr. Christina T. Cavaliere’s Tourism and Conservation Lab, Human Dimensions of Natural Resources, Colorado State University; Rogier Gruys, Visitor Experience Manager, Gwaii Haanas National Park Reserve, National Marine Conservation Area Reserve, and Haida Heritage Site; Dr. Kristin Lamoureux, Associate Professor, Virginia Tech
This workshop was part of the British Columbia Regional Tourism Secretariat (BCRTS) Tourism Summit 2021, a joint virtual event in collaboration with the Global Sustainable Tourism Council (GSTC).
GSTC Destination Management Workshop: Engagement with the Private Sector
Criterion A4 of the GSTC Destination Criteria clearly points out the importance of engagement with the private sector. DMOs should regularly inform tourism-related enterprises about sustainability issues and encourage and support them in making their operations more sustainable. As part of these efforts, a DMO should promote the adoption of sustainability standards and incentivize businesses to achieve certification to verify their claims, such as publicizing a list of sustainability-certified enterprises.
Through case studies from destinations around the world, learn how a DMO can better engage the private sector and drive certification in order to make the destination as a whole more sustainable.
Jana Apih, Director, GoodPlace Institute
Ingunn Sørnes, Special Advisor, Innovation Norway
Milena S. Nikolova, Chief Behaviour Officer, BehaviorSMART
Innovation Norway’s “CO2rism” is a tool for calculating the CO2 emissions caused by the transport of tourists to and within Norway. The user groups of this calculator are businesses and destinations marketers interested in insights on the emissions generated by the guests they want to attract. This allows Innovation Norway to judge both the potential tourist consumption and the CO2 emissions by combining their tourist consumption calculator with this new calculator on CO2 emissions.
Learn how tourism-related emissions can be measured effectively and be taken into consideration when planning tourist activities at destinations.
Presenter: Ingunn Sørnes, Special Adviser at Innovation Norway
This workshop was part of the British Columbia Regional Tourism Secretariat (BCRTS) Tourism Summit 2021, a joint virtual event in collaboration with the Global Sustainable Tourism Council (GSTC).
Waste is a global crisis crippling our systems and contributing to negative environmental outcomes for our planet. While the hotel industry has made great strides to prevent and divert waste, and donate quality items, when possible, industry-wide waste reduction presents challenges without a standard measurement methodology in place. Today, World Wildlife Fund (WWF) and Greenview, a global sustainability consulting group, unveiled a first-of-its-kind methodology to help hotels solve this problem.
The Hotel Waste Measurement Methodology, developed in collaboration with leading hotel brands including Accor, Hilton, Hyatt, IHG Hotels & Resorts, and Marriott International, is designed to provide a common approach for the hotel industry to collect data, and measure and report waste. This methodology creates a consistent way for major brands and individual properties to set meaningful goals to reduce waste, keep it out of landfills, and track progress against those goals over time. Building on robust existing strategies to track waste and set targets, this work harmonizes methods of data collection and addresses common data gaps and challenges.
Presenter: Olivia Ruggles-Brise, Greenview Director
To help the tourism industry in Finland to adopt sustainable practices, Visit Finland launched the Sustainable Travel Finland (STF) programme. The STF programme provides companies and destinations with a sustainable development path; a concrete toolkit for sustainable tourism that makes it easier to adopt sustainable practices and choices in everyday business. STF relies on existing sustainability standards already in use rather than creating another standard. Companies and destinations that undergo the entire programme are recognised with the STF label and have access to a continuous development model, the latest information on sustainable tourism development, marketing support and visibility on Visit Finland channels.
The Art of Communicating Sustainable Experiences Using Design Thinking and Speak to the Heart
Sustainability is (or should be) part of a modern business model in a new post-pandemic normal but to become an attractive sustainable experience, we need to address our visitors’ hopes, wants, and needs. Design Thinking for the sustainable travelling industry is about speaking to the hearts of our most desired customers. Give them a chance to choose a sustainable experience that relates to their values and most desirable needs. This webinar introduces Design Thinking as a tool to create an irresistible reason to travel: • The art of segmentation and differentiated marketing; • The power of empathy for a stronger segmentation and smart personas; • The reason to use values and behavioristic marketing to attract your visitors.
This webinar gives you a quick and easy to understand toolbox that contains: • Why segmentation is crucial for an attractive experience; • How a persona can help You create sustainable experiences that differentiate your offer from others; • Why values are stronger to communicate compared to specific details.
The webinar will be presented in English and with auto subtitles in Spanish.
How traveller behaviour is becoming increasingly more geared towards sustainability when shopping during international trips
One clear winner from the last 12 months of global lockdowns and travel restrictions is the environment. But the environment is benefitting in other ways too. m1nd-set’s research, conducted during the first quarter of 2021 among over 2000 international travellers from all world, shows that global consumers in general have become significantly more socially and environmentally conscious since the outbreak of the pandemic, with around two-thirds claiming to be making more environmentally friendly or ethical purchases since the start of the pandemic. This does not only includes what consumer shop for – more ethical or environmentally friendly produced products – but also how they shop. m1nd-set’s research explains also that sustainable consumption is here to stay.
Dr. Peter Mohn – Owner & CEO , m1nd-set
Anna Marchesini – Head of Business Development, m1nd-set
Hoy en día tras la pandemia está la oportunidad de rediseñar la forma en que hacemos turismo, para ello se hace indispensable el abordar este desafío desde una buena Gobernanza Publico Privada para poder involucrar a todos los actores del destino y de esta forma conseguir que todos abracen esta iniciativa y construyan la visión de Destino en conjunto.
Presenter: Jorge Moller, Director de Programas en Latinoamérica, GSTC
Ecoluxury Retreats of the World is a collection of elegant lodges, exclusive resorts and refined historic hotels, located in places privileged by nature, witnesses of ancient civilizations and scenarios of distant cultures. To be eligible to join the collection, properties need to fulfill the requirements set out in Ecoluxury’s Best Practice Criteria, based on the GSTC Criteria and the UN SDGs.
Landscape Restoration & Community Engagement: Example from Furnas, São Miguel, Azores
Landscape Restoration is the ongoing process of regaining ecological functionality and enhancing human well-being across deforested or degraded forest landscapes. This is more than just planting trees – it is restoring a whole landscape to meet present and future needs and to offer multiple benefits and land uses over time.
The webinar will focus on a case study from Furnas Landscape Laboratory a project for the Ecologic and Landscape Restoration of Furnas Lake Watershed. This project was awarded twice within its first 5 years of existence, the last award due to the exemplary implementation of the European Landscape Convention (ELC). The ELC promotes a strong engagement of communities in the protection, planning and management of their landscapes, consistently based on environmental, social, economic, cultural and aesthetic sustainability. This specific project had a strong impact on one of the most well-known protected landscapes of Azores Islands (Portugal), a tourism hotspot, and involved dozens of different partner institutions and thousands of volunteers. Collaborations can happen in numerous formats, and several examples will be provided of how can the local community and tourism actors be involved in projects for landscape restoration, be it of ecologic or cultural relevance. Further information on Furnas Landscape Laboratory.
Miguel G. Caetano Ferreira, Forest Engineer and Natural Resources Manager, Azores
Promoción y Planificación: Como dialogan ambas acciones en el posible regreso sostenible al turismo ¿? Los Criterios del GSTC son una gran ayuda.
Sin duda que los efectos del COVID19 han sido desastrosos para la Industria del Turismo, sin embargo el lado positivo, es que nos da la oportunidad de pensar como queremos regresar a ofrecer nuestros servicios y que tipo de Destino deseamos construir para evitar los aspectos negativos de un turismo no controlado… Conceptos como Gobernanza, Limite aceptable de Cambio, Compra Local, Beneficios para la Comunidad y muchos otros toman relevancia. Durante este Webinar vamos a tocar estos temas y dilucidar como los Criterios de Turismo Sostenible del GSTC nos ayudan como una guía para instalar Sostenibilidad en nuestras propuestas turísticas tanto al mundo público como también a los privados. Te esperamos ¡
Presenter: Jorge Moller, Director de Programas en Latinoamérica, GSTC
Employees are often entrusted with booking their business travel independently. Still, every employee is a representative of their company – especially when travelling – and the misconduct of one individual can cause lasting damage to the image of the entire company. Thus, business travellers should book their trip carefully and behave in a responsible manner on site.
Randy Durband, CEO at Global Sustainable Tourism Council (GSTC), and Jessica Espinoza, international expert in business and human rights who conducted numerous research studies and trainings for ECPAT and other human rights organizations, will share first-hand experiences and recommendations to take action.
European Travel Commission: ‘Sustainable Tourism Implementation: Framework and Toolkit’
European Travel Commission (ETC), representing 32 national tourism organisations in Europe, has published a new handbook ‘Sustainable Tourism Implementation: Framework and Toolkit’ – an ultimate roadmap for European destinations on how to tackle every step on a journey towards sustainable transformation.
This handbook is for European National Tourism Organisations (NTOs), to support efforts to develop national approaches that advance sustainable tourism. It is intended as a practical document to aid implementation, for all European nations regardless of where they are on their sustainability journey. It is intended to support both those NTOs considering a national certification scheme, and those who are not, to advance national efforts to improve sustainability outcomes.
Jennifer Iduh, Head of Research, European Travel Commission
Jana Apih, Director, GoodPlace Institute
Ben Lynam, Head of Communication, The Travel Foundation
Rachel McCaffery, Directory, Green Case Consulting
Swisstainable is the first big step towards securing the long-term success of Switzerland as a holiday, travel and convention destination and making it the world’s most sustainable destination. As part of the Swisstainable programme, sustainable service providers will be awarded an emblem and thus act as role models. The Swisstainable emblem visibly communicates a commitment to sustainability in the industry in a succinct manner. It is designed in such a way that it can be easily integrated into the communication of all service providers. The sustainability programme is for everyone. Guests looking for sustainable offers are often lost in the vast landscape of labels. Swisstainable does not intend to be yet another certification, but rather to provide guidance for guests, using existing standards.
Samuel Wille, Interim Head of Business Development, Switzerland Tourism
Helena Videtic, Sustainability Manager, Switzerland Tourism
Increasingly, travelers prefer sustainable hotels and travel provider clients are seeking confirmation that sustainability practices are in place. The GSTC Industry Criteria with suggested performance indicators for hotels serve as basic guidelines for hotels to become more sustainable, and eventually allow these hotels to seek certification as being sustainable hotels.
In the US, about 63 million tons of food are wasted each year, with 40% coming from consumer-facing business, including restaurants and hotels. This waste occurs while 41 million Americans, including 13 million children, are food insecure, and it poses one of the biggest environmental threats to the planet. Reducing food waste is one of the easiest and most effective ways to reduce the environmental impact of our food system and feed our communities.
World Wildlife Fund (WWF) and the American Hotel and Lodging Association (AHLA), with support from The Rockefeller Foundation, came together to work with the hospitality industry on understanding and reducing food waste. Through research and a series of demonstration projects with properties across the country, innovative strategies were identified to engage staff, partners and guests in cutting waste from hotel kitchens. Participating hotels saw reductions of 10-38% in just 12 weeks. If this scaled across the industry – it would eliminate half a million tons of waste within a year. “Fighting Food Waste in Hotels” Toolkit by WWF
Presenter: Samantha Kenny, Program Officer – Food Waste, WWF USA
Business travel is a segment within the tourism industry focusing on visitors who travel for business and professional purposes. According to the World Travel and Tourism Council (WTTC), the share of GDP generated by the business travel market reached 0.7 percent in 2019. In that year, the business tourism spending worldwide – which has more than doubled since 2000 – peaked at roughly 1.28 trillion U.S. dollars. Business travel is an important factor in national and international business. However, it also has a negative effect on our environment.
Sustainable business travel is concerned with managing the costs, social impacts and environmental consequences generated by the use of different modes of business travel. Using the GSTC Criteria as a reference point allows corporates and organizations to improve their commercial performance and enhance their reputation by adopting sustainable working policies and practices.
This session will round out our 4-part series on sustainable tourism by looking at contemporary approaches for more sustainable hotels. As with previous sessions on destinations and tour operators, we’ll consider the valuable role of applying the GSTC Criteria to the hotel industry. Randy Durband, GSTC CEO, will lead this session along with Ian Corbett, TUI Group Sustainable Business Manager on the cutting edge of hotel sustainability. GSTC works with members that include Hilton, IHG, TUI Group Hotels, and many other hotels, plus buyers and sellers of hotel space seeking sustainable solutions including OTA’s such as booking.com and tour operators such as Canada’s Transat. Hotels are in many ways core building blocks of visitor experiences, our homes away from home. There is much being done and can be done to make those deep experiences more responsible and sustainable. Join us for a discussion of key strategies taken by hotels and their distribution networks to operate and communicate sustainability.
Destination Stewardship is a multi-stakeholder approach to establish and maintain the cultural, environmental, economic, and aesthetic integrity of a destination. The Global Sustainable Tourism Council’s (GSTC) Criteria for Destinations define how communities and visitors can maximize the many benefits from tourism while minimizing negative impacts on destination resources and ways of life. Kathleen Pittman, President of Agile Community Partners and a core member of the GSTC team, will share how local communities, government agencies, NGOs, and the tourism industry can form meaningful partnerships to develop and manage tourism sustainably. St Kitts is an example of a destination that has been working for years to adopt the GSTC Criteria for Destinations, including establishing a multi-sector Destination Stewardship Council. Diannille Taylor-Williams, Assistant Permanent Secretary of the St. Kitts Ministry of Tourism, will provide a firsthand account of St. Kitts’s ongoing sustainable tourism journey. Then, focusing at the community level, Jamie Sweeting, President of Planeterra will share how his non-profit organization works with the local population to develop compelling tourism experiences. Through grants and training, they help community business earn income from tourism. In addition, they have also created a robust global tourism community network to share experiences & successes. Cruise lines are keen to offer these unique tours that elevate the local community, and Planeterra has an effective formula to develop them. This session will feature examples of destination stewardship and sustainability in action!
Building a sustainable Tourism community in Ireland
Presenter: Rob Rankin, Managing Director, Sustainable Travel Ireland
In this session, Rob Rankin, Managing Director of Sustainable Travel Ireland, will share examples and lessons based on his experience working with businesses, communities and destination organizations in Ireland, promoting sustainable practices in collaboration with various stakeholder groups.
Cruise lines and CLIA are making meaningful, long term commitments to sustainable tourism following the GSTC standards, to help ensure the world’s natural and touristic sites are preserved for future generations. As tour operators, you too can make a real difference for your destination by starting the process of certification to the Global Sustainable Tourism Council (GSTC) standards. Naut Kusters, General Manager, Travelife for Tour Operators will detail the certification process. In addition, Trino Molina Casares of Aviomar – Mexico and Emma Bell of ID Tours – New Zealand will share their experience to obtain GSTC certification through Travelife. Tour Operators attending this session will receive access to key sustainability materials upon registration with Travelife. The travel sector in general, and the cruise industry in particular are clearly focused on sustainability likewise, tour operators that are in the process of certification to the GSTC Criteria may likely be rewarded in the post-pandemic tourism environment. Start today and do your part to help make your destination more sustainable and more marketable in the future.
The cruise industry is developing plans to resume cruise operations in a post-pandemic environment. Just as guest and crew safety is key to the cruise restart, so too is the protection and management of cruise destinations. Much progress has been made in the tourism sector regarding sustainability. The industry and destinations should continue working collaboratively with GSTC to prioritize the preservation of natural assets and cultural heritage, ensuring that sustainability remains on the agenda and in the budget. Randy Durband, CEO of Global Sustainable Tourism Council (GSTC) will provide an overview of sustainable tourism and, discuss the impact of the pandemic as well as a vision for the future. He will moderate a panel featuring Rob Zeiger, Global Chief Communications Officer, Royal Caribbean Group and Ukko Metsola, Director General, Cruise Lines International Association (CLIA) Europe. Learn how Royal Caribbean has led meaningful change by working with tour operators to obtain certification to the GSTC Criteria, sponsored sustainable destination stewardship and changed seafood purchasing standards to make a real difference. MSC has also made similar commitments to help support sustainable tourism. Likewise, CLIA is providing ongoing leadership to accelerate the sustainable tourism agenda for the cruise industry. This is the first session of our 2021 Sustainable Tourism Webinar Series – learn how you and your company can make a difference for your destination, the oceans and the world!
Alexandra and Nia will give examples on how inboud tour operators (DMCs) collaborate to advance sustainability adherence within destinations they work in:
IMPACT Vietnam, an initiative led by GSTC Members EXO Travel and Khiri Travel, is a network of committed tourism operators working for the promotion of sustainable tourism in Vietnam. “We aim to work closely within our supply chains and with various stakeholders around the country, engaging and encouraging partnerships whenever possible. We know where our strengths lie and as a collaborative group, IMPACT Vietnam will reduce the negative and increase the positive impact that we as members of the travel industry have on the country that we work in, live in and promote.”
The Indonesian DMC Sustainability Collaboration (IDSC) was initiated by DMCs working in Indonesia working together to collect data from their suppliers. The basic idea of IDSC is to collect data on the application of sustainability and health & safety principles throughout their business practices. The Collaboration designed a comprehensive set of questions and attached to it a comprehensive and easy to read scoring model.
CAM-DMC is an association consisting of 17 Destination Management Companies (DMC), working in Cambodia for guests from the Western markets.
Presenter: Jason Lin, Founder & CEO, Talent Basket
Making the tourism industry sustainable is a long-term process involving optimal usage of environmental, economic, and social resources. During this session, the speaker will share insights on how young digital talents worldwide will change the models that drive businesses and the impact of Sustainable Supply chain management.
Jason is a serial entrepreneur who aspires to create a global working and living movement that promotes balance, inclusion, and sustainability. Jason is the founder and CEO of Talent Basket, a digital consultancy and talent company made up of global citizens. Jason spearheads a roster of more than 1,000 Gen Z talents across 30 countries, speaking 11 languages, specializing in marketing, analytics, and creative skills. Under Jason’s leadership, the talents come together to work on digital business solutions, destination development, and sustainable movement advocacy for governments, NGOs, multinational corporations, and small to mid-sized businesses.
Every year, GSTC holds a professional conference focusing on sustainable tourism, standards, certifications, and the GSTC Criteria. The themes are different each year, with a changing focus on different sustainability aspects from the GSTC Criteria. Due to the COVID-19 pandemic, this year we’ll hold a GSTC 2020 Online Members Meeting, 3 hours long which includes important updates and developments as well as examples of how the GSTC framework is being applied.
EcoHotels was founded in 2020, as a responsible and sustainable alternative to the large and dominant online travel agencies (OTAs). EcoHotels’ mission is to be a community for hotels, sharing knowledge and best practices, and standing side by side to promote sustainability in the travel industry. “We ensure that only truly dedicated and certified hotels are on our site – at the same time, we understand that sustainability has many faces and that each hotel may have its own approach to sustainability, prioritizing what lies closest to their hearts. There are many certifications out there, and some are more intense than others (and some are just greenwashing, as we’re sure you agree). So we have decided to use the Global Sustainable Tourism Council’s framework. Being certified by a GSTC-Accredited Certification Body or being certified to a GSTC-Recognized Standard will be the gateway to joining our site.”
Sustainable tourism approaches to tackle the climate crisis: examples from destinations in Italy
With more frequent and more severe extreme events, the consequences of the climate crisis are affecting people and businesses alike and the touristic sector, in Italy, has not been spared by the fury of such events: in October 2018, Vaia storm destroyed thousands of hectares of forests of the most famous mountain touristic destinations in the north-east of Italy; one year before, in November 2019, Venice was flooded by an exceptionally high tide that none of the inhabitants had seen. Catie Burlando and Federico Pinato of Etifor – a spin-off of the University of Padova whose mission is to restore the balance between people and nature – will share insights and lesson learned from their work with two tourist destinations in Italy: Valsugana-Lagorai (a certified sustainable destination to the GSTC Criteria) and Alta Badia.
Ivory Consumption Among Chinese Travelers: Preparing for Post-COVID Tourism
COVID-19 has had a huge impact on the travel and tourism industry, with estimates ranging from 60% to 80% decline in international tourism for 2020, but the sector is preparing for a resumption of travel once the threat of the pandemic has subsided. In order to ensure that the renewal of international travel is a green recovery that doesn’t lead to an undoing of conservation gains made with travellers over the last few years, it is important to understand the drivers that lead tourists to purchase elephant ivory while abroad. Before the current international travel restrictions were in place, GlobeScan and WWF conducted a study amongst more than 3000 Chinese travellers who had all been to key destinations in Asia – Cambodia, Hong Kong SAR, Japan, Laos, Myanmar, Thailand, or Vietnam – between August 2019 and January 2020.
Good practices and opportunities for destination managers in times of Covid19
Presenter: Albert Salman, President, Green Destinations
From Oct 6 to Oct 9, 2020, the 5th Global Green Destinations Days (GGDD) will take place. Albert Salman, President of Green Destinations (GSTC-Accredited Certification Body) will share insights from the event with a focus on examples of good practices and opportunities for destination managers in times of Covid19.
Hoteles más Verdes: La ecoetiqueta argentina y sus desafíos ante la pandemia (Español)
Presenter: Emiliano Mastelli, Technical Coordinator of Hoteles mas Verdes
Desde hace diez años la Asociación de Hoteles de Turismo de la República Argentina viene trabajando para incluir la sustentabilidad dentro de la agenda turística del país. Con ese propósito ha creado el Programa Hoteles más Verdes cuyo objetivo es unificar criterios de sustentabilidad en un país extenso y con un oferta turística diversa. Aún con alguna crisis económica en el camino, se mantuvo un crecimiento constante hasta el desafío actual de la pandemia mundial; teniendo que adaptarse a la nueva realidad y aprovechando sus oportunidades.
EXO Travel: How a Tour Operator can Influence its Supply Chain to be More Sustainable
Presenter: Alexandra Michat Roux, EXO Foundation Manager & EXO Travel Director of Sustainability
How can DMCs influence hotels and other travel suppliers to become more sustainable? Alexandra of EXO Travel will share how EXO is working to influence its suppliers (hotels, restaurants, etc.) to choose a more sustainable path. When EXO Travel contract suppliers, they ask them to sign EXO’s sustainability addendum. It includes main requirements regarding sustainability (both ethics & environmental protection) & health/safety. This has already been signed by 619 partner hotels. In 2019, EXO released a new version that includes a request for hotels to set-up refillable water stations for guests. EXO Sustainability Guide 2019-2020
Presenter: Peter Reelfs, Sustainability Advisor & Lecturer, NorthFlash Every tenth tourist stated at TripAdvisor’s TripBarometer 2017/18 “event” was the reason for their last trip. Events are also a common tool used by tourist destinations to attract visitors and extend the season. For tourism companies and destinations that work sustainably and organize events, it is therefore only logical to also pay attention to sustainability in events, as the ecological and social footprint of an event can be immense. This webinar is about identifying the sources of the impact and how to minimize negative consequences.
KPAP raises public awareness regarding the proper treatment of porters on Kilimanjaro, assists climbing companies with implementing procedures that ensure fair and ethical treatment of their porters, lends climbing gear free of charge, and offers educational classes to empower and motivate porters and mountain crew.
Presenter: Jerry R. Spooner, Director, Vanuatu Department of Tourism
Vanuatu has developed a Tourism Crisis Response & Recovery Plan to tackle the effects from Cyclone Harold and COVID19. The five core pillars in phase 1 of the Recovery Plan include health, access, product, marketing and comms. The Plan can be downloaded here: https://cutt.ly/quOxPz8
Inclusive Travel: the Importance of Accessibility and How to Implement it
Presenter: Martin Heng, Inclusive Travel Specialist
The concept of inclusive travel is an integral part of sustainable tourism where services should be provided for all people. Accessibility is a central element of any responsible and sustainable development policy. It is both a human rights imperative, as well as an exceptional business opportunity. “Tourism for All” is also referred to in the GSTC Criteria (GSTC-I criterion A7.4; GSTC-D criterion B8). Martin Heng will explain its importance and provide clear examples that can be easily implemented by hotels, tour operators, and destinations.
Thompson Okanagan Tourism Association (TOTA) Tourism Resiliency Program
Presenter: Glenn Mandziuk, TOTA President & CEO
Together with the British Columbia Regional Tourism Secretariat representing the 5 Regional Destination Management Organizations (RDMO) in British Colombia Province, TOTA has activated a new Tourism Program for the industry in late April to provide direct support the industry was asking for.
Food Waste Reduction in Hotels: Insights from Winnow
Presenter: David Walker, Chief Commercial Officer, Winnow
Winnow was founded in 2013 with the belief that food is too valuable to waste. Our proposition was to create a solution to the problem of food waste in the hospitality sector. Today, Winnow is helping chefs and managers in 40 countries save over 36 million meals.
What Can be Learned from Six Senses’ Strict Plastic Policy
Presenter: Jeffery Smith Vice, President – Sustainability, Six Senses Hotels Resorts Spas
“No plastic straws since 2016 and millions of plastic bottles eliminated every year thanks to producing and bottling our own drinking water (in glass bottles) on site. Plans are now well underway to eliminate the rest and we encourage our guests to join in too. Our audacious goal: to be completely free of plastic by the year 2022.”
Due to the ongoing impact of coronavirus (COVID-19) and the likelihood of international borders remaining closed for an extended period, Intrepid Travel has suspended all tours globally until at least 30 September 2020. Natalie Kidd will share insights from Intrepid Group / PEAK DMC about how companies can continue implementing sustainable practices at such times.
Sustainable Tourism Activities around Volcanoes National Park in Northern Rwanda
Presenter: Greg Bakunzi, Founder, Red Rocks Initiatives For Sustainable Development
Red Rocks Initiative is an African non-profit organization that supports sustainable development in Africa by engaging in sustainable tourism and community-driven environmental conservation initiatives that are meant to benefit local communities.
Supply chain development is a form of procurement and a form of verification of the sustainability of the products and services under offer of a tourism business. If a seller or operator of travel services wishes to claim that their supply chain is sustainable, how do they go about it? Do they conduct their own analysis of each supplier’s performance? That would be time-consuming and costly. A better approach is to trust the work of the experts that conduct neutral, independent, 3rd-party certification of businesses.
* Note: the phrase “accredited to the GSTC Criteria” is short-hand for a CB being accredited for the certification scheme using either the GSTC Criteria directly or their own GSTC-Recognized standard. GSTC Recognized standards comply with the GSTC Criteria, therefore this short-hand phrase includes the use of either of those standards.
How to prevent sexual exploitation of children in tourism (by ECPAT)
The current COVID-19 crisis and restrictions are affecting the modus operandi of child sex offenders. No country or child is immune to this ever-growing risk. As the world responds to COVID-19, push factors that facilitate or lead to sexual abuse and exploitation of children are expected to intensify. All partners need to address the rapidly changing situation and its devastating effects, to ensure that child protection remains central to the current and future responses, including for the Travel & Tourism sector’s recovery. The webinar will focus on the prevention of the sexual exploitation of children, including trafficking and practical ways that members can implement the specific section of the GSTC Criteria.
Presenters: * Gabriela Kühn, Head of Program – Against Sexual Exploitation of Children in Travel and Tourism (SECTT), ECPAT International * Damien Brosnan, Programme Manager, The Code
Bookdifferent.com is a Social Enterprise, founded in 2012 in The Netherlands. Their main goal is to help people choose a better way to travel. That means, also, booking accommodations that take care of the environment, the local people, and the communities they are located in.
Feb 11th, 2020 | 10:00-11:00 CEST | 16:00-17:00 BKK
Presenter: Dr. Court Whelan, Director of Sustainability and Conservation Travel, Natural Habitat Adventures
Natural Habitat Adventures operated a Zero Waste Adventure on the July 6-12, 2019 departure of Safari America: Yellowstone Country. This small group diverted 99 percent of all on-trip waste produced as a byproduct of Nat Hab-sponsored trip operations: • Refuse • Recycle • Compost • Upcycle • Re-Use At the end of the trip, the group was able to fit all waste produced into a single small container.
WWF has released its third annual report this September with GlobeScan on China’s ivory consumption 2019. This research was conducted for the first time in Sep-Oct 2017, before the implementation of China’s ivory trade ban on December 31st of that year. The study, which is the largest ever consumer research in China on this topic, was repeated after the ban in May-Jun 2018 and for a third time in May-Jul 2019 to evaluate changes in consumers’ awareness, attitudes and behaviour, specifically past purchase incidence, future intention to buy, consumer profiles and segments, ban awareness, campaign recall and more. WWF is pleased to invite you to an online webinar with us to explore the key findings of the research.
Presenter: José Augusto A. K. Pinto de Abreu, GSTC Accreditation Panel Member
October 31st, 2019 | 17:00 AEST | 12:30 IST | 8:00 CET | 7:00 GMT
This is a 3-hour session of awareness training on ISO 17065 to Certification Bodies and Standard Owners to review key elements of ISO 17065 with a focus on compliance to it as part of the GSTC Accreditation process.
Planet Happiness: Well-being at Destinations
Planet Happiness is a grass-roots big data project to introduce Gross National Happiness, wellbeing & more to local communities, governments at all levels and businesses. Its target audiences and collaborators are individuals, local communities, businesses and governments connected to the travel and tourism industry. Dr Paul Rogers is the co-founder and director of Planet Happiness. He has over 20 years’ experience as a tourism advisor to national and local governments and has worked in more than a dozen countries in Asia, Africa and Australia.
How your company can support ocean and sea turtle conservation
SEE Turtles protects endangered sea turtles throughout Latin America and the world by supporting community-based conservation efforts. Our Billion Baby Turtles program provides support for important turtle nesting beaches and has helped save more than 1 million hatchlings. Too Rare To Wear is a campaign working to end the demand for turtle shell products. Our conservation trips provide volunteer and financial support for conservation efforts and our school programs help teachers and students learn about these incredible animals and how to protect them. Our latest program, Divers For Turtles, inspires divers and the dive industry to support turtle conservation efforts.
Green Fins: Guidelines for Sustainable Diving and Snorkeling
Green Fins, internationally coordinated by Reef-World (GSTC Member), are an environmental set of standards with a comprehensive management approach to provide guidance and support for business owners and national authorities to promote best practices. Diving and snorkelling centres are uniquely positioned to act within their own communities and among customers to encourage positive and lasting change.