Thompson Okanagan Tourism Association (TOTA)
The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society governed by the BC Societies Act and an elected Board of Directors who represent business and community tourism interests throughout the region. One of five regional tourism organizations in the province of BC, TOTA works under the Super, Natural British Columbia brand, whose mandate includes destination development and marketing initiatives. TOTA’s goal is to sustain the Thompson Okanagan region as a competitive destination. By focusing on responsible business and thoughtful development, TOTA has emerged as a global tourism leader through its ten-year Regional Tourism Strategy called “Embracing Our Potential.” Using big data and ancient indigenous wisdom to inform bold decisions, TOTA is improving the wellbeing of the community through strategic alliances that change lives while preserving the culture of the communities and protecting the environment from disruptive and damaging development.