Why would a traveler want to travel responsibly?
People travel for many reasons. It may be business travel, for work or business purposes, especially to partake in Meetings, Conferences, Exhibitions and Trade Fairs, or Corporate Events. It may be leisure travel, for a vacation, adventure, hiking, experiencing different cultures, and so on.
In all cases, traveling is within the realm of the tourism industry, the commercial organization and operation of travel and visits to places of interest.
As an industry, tourism has many positive sides: providing jobs ad opporunities, creates wildlife and cultural heritage awareness, and much more. Obviously, there are also negative impacts on local societies, economies and environments, have become very noticeable lately. According to Booking.com’s 2019 Sustainable Travel Report, 70% of global travelers say they would be more likely to book an accommodation knowing it was eco-friendly, whether they were looking for a sustainable stay or not.
Travelers may want to travel more responsibly for many reasons. As visitors, we share the responsibility to act in a responsible manner to protect and respect local customs, and choose services that maximize the positive impacts of tourism. This way of traveling will also allow us to continue traveling for generations to come.
Defining Responsible Travel
Quickly, let’s go back to and define the term Responsible Travel. Responsible Travel is a term used when referring to the behavior of travelers aspiring to make choices on their trip according to sustainable tourism practices.
Sustainable Tourism refers to sustainable practices in and by the tourism industry. Meaning, this term is for those businesses (and governments) that provide services to you, the traveler.
If you’re interested in learning more about the travel terms, read here: What is Sustainable Tourism? or The Difference Between Ecotourism and Sustainable Tourism.
How to travel more responsibly?
More resources are becoming readily available to travelers, such as yourself, on how to engage in responsible tourism. It may seem overwhelming at first, but if you break it down one by one, traveling responsibly can actually be more peaceful and exciting. You can sometimes also save money!
To travel more responsibly, the Global Sustainable Tourism Council (GSTC) encourages business and leisure travelers to choose sustainable accommodations and sustainable travel providers. To know that these businesses are truly sustainable, stay at accommodations and use the services of tour operators that are certified as sustainable. Sustainability certification verifies for you the claims of the business that is indeed sustainable.
Travelers can affect change by asking hotels and other travel providers to gain certification as the most effective means to provide strong evidence that their operations are sustainable.
In short, choose sustainable travel companies.
How to identify sustainable travel companies?
Certified sustainable businesses proudly display information regarding their certificate and the certification body that issued it.
However, there are a lot of labels and certifications out there, which may cause confusion: which one is proper? How do I know it’s not just greenwashing?
“Certified to GSTC Criteria” logo
Sustainability certification (what some call eco-label) is a voluntary third-party assessment through an audit, of accommodations and tour operators for conformity to a sustainable tourism standard. The Global Sustainable Tourism Council (GSTC) recognizes certain sustainability standards as equivalent to the GSTC Criteria. Note that the ‘recognition of the standard’ is not a verification or validation of the quality of the certification process. GSTC does not conduct certification. Certification is conducted by relevant Certification Bodies throughout the world. GSTC accredits those that certify.
Accreditation is a mark of quality that GSTC places on Certification Bodies that choose our independent and neutral process to verify that they certify businesses, in a competent and neutral manner. Some refer to it as ‘certifying the certifiers’.
We recommend travelers choose sustainable travel companies that have been certified by a GSTC-Accredited Certification Body. They display the GSTC logo along with the Certification Body’s logo.