Increasingly, both leisure and business travelers are seeking confirmation that sustainability practices are in place. Also increasingly, travel companies are looking for a product that is not only certified sustainable, but certified sustainable by a certification program that is GSTC Accredited.
For example, AMEX GBT will highlight hotels and other accommodation partners as “sustainable” that meet GSTC’s standards or, even better, are certified by a GSTC-Accredited Certification Body. Booking.com is currently highlighting hotels certified by GSTC-Accredited CBs along with other standards that are Recognized by GSTC. Hilton continues to identify opportunities to achieve GSTC certification for our hotels to ensure the sustainability of our operations. TUI Group encourages their hotels to become certified to GSTC-Recognized Standards, with a mandatory clause in contracts with their accommodation suppliers requiring them to work towards certification to GSTC-Recognized Standards.
Certification by an Accredited Certification Body (CB) provides business hotels and corporate travel companies a credible solution to complex environmental and social issues, while informing your stakeholders — from customers to ownership and to your supply chain — that the business is operated with sound management that looks to the future and not merely at today.