Why local communities are important to the future of Japan’s ailing tourism industry (The Japan Times)
The pandemic has accelerated these trends. Prior to 2020, the government had already poured trillions of yen into promoting lesser-visited parts of Japan as tourist destinations.
Although sustainability rarely factored into official tourism strategy within Japan, the effects of the climate crisis and overtourism appear to have finally made some impact. Government white papers in recent years have highlighted the importance of redirecting tourist traffic away from larger cities mitigate the effects of overtourism, as well as to spread the economic benefits of tourism more equally.