The Guatemalan Tourism Board -INGUAT- is the national superior authority in the tourism sector that develops the promotion, advertising and 
sustainability\: practices of tourism industry through the specific legal guidelines from Guatemala’s Government.
INGUAT articulates the economic and social development of tourism, to promote the strengthening and diversification of the touristic offer according to the land use planning of the tourism areas, also encourage the implementation of quality and sustainable criteria through the certification systems “Sello Q” and “Sello Q Verde” established in the Master Plan of Sustainable Tourism, Guatemala 2015-2025.