Region Västerbotten is responsible for regional development and growth in Västerbotten County, Northern Sweden. Västerbotten County and county’s 15 municipalities own Region Västerbotten. It is a politically headed organization. Sustainability is at the core of our development. The tourism division has identified GSTC and its criteria as a means to help create sustainable tourism in businesses and DMO: s. Tourism is communicated with the label – Visit Västerbotten, in Lapland. Västerbotten is mountains, forests, rivers, lakes, the Baltic coast and university cities. In winter reindeer graze the suburbs following their ancient paths. We are stone age art, Sámi culture and urban pulse in fusion.