Vinetree is a Chinese ecological tourism company firstly founded in 2009, which invests, builds, and operates ecofriendly tent camps and ecological tourist trails mostly in China. ‘Vinetree’ symbolizes ‘rooted, skyward, harmonious and coexisting’, which is also representing the brand spirit of exploration, innovation, ecological responsibility. Vinetree adopted the slogan ‘when the roads ends, the vinetree starts’ to committed to immersing people in a cultural experience in nature and making high quality ecological tourism experiences, while promoting responsible travel.