Jennifer Wesselhoff, President and CEO of the Sedona Chamber of Commerce, speaks about Sedona, Arizona’s new sustainable tourism plan following their 2016 GSTC Destination Assessment.

Sedona is applying the GSTC Criteria for Destinations, applying key tactics to keep their resident and visitor experience top-notch while the population *doubles* daily from tourism–a $1B business for Sedona.

With 3 million visitors a year, Sedona teamed up with the Arizona State University Center for Sustainable Tourism to come up with the state’s first sustainable tourism plan. The plan was developed after 18 months of community meetings, focus groups, surveys and more.