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Wednesday November 23

Time Activity

Opening Session

  • Luigi Cabrini, Chair, GSTC Board of Directors

14:10-14:50 Current and Future Tourism in Greece

  • Greece Ministry of Tourism

  • Dimitris Malliaropulos, Chief economist, Bank of Greece (presentation)

  • Central Union of Greek Municipalities

  • Greek Travel Agents Association


GSTC Overview and Updates

15:20-15:40 Coffee/Tea Break
15:40-17:40 Sustainability Standards and Programs for European Tourism

Moderator: Mr. Andrés Fellenberg van der Molen, GSTC Technical Director (presentation)

  • Mr. Sören Stöber, Commercial Director, Travelife for Hotels (presentation)

  • Mr. Albert Salman, Founder & Director, Green Destinations (presentation)

  • Mr. Martin Balaš, General Manager, TourCert Berlin (presentation)

  • Mr. Riza Epikmen, FEE Green Key (presentation)

  • Mr. Nikos Bakaris, Lead Auditor, Control Union (presentation)

17:50-18:00 Closing Remarks and Announcments
18:00-19:00 Welcome Cocktail




















Thursday November 24

Time Activity
8:30-10:15 European Best Practices for Sustainable Management of Destinations and Enterprises

Moderator: Ms. Mary Mulvey, CEO, Ecotourism Ireland

  • Mr. Ioannis Spilanis, UNWTO Observatory Program, Aegean Islands (presentation)

  • Mr. Tom Johnston, Senior Manager, Sustainability – Product & Purchasing, TUI Group (presentation)

  • Mr. Naut Kusters, Manager, Travelife for Tour Operators (presentation)

  • Mrs. Silvia Barbone, Founder and Director, Foundation for European Sustainable Tourism (FEST) (presentation)

  • Mr. Fivos Tsaravopoulos, Manager, Paths of Greece (presentation)



Coffee/Tea Break
10:45-13:00 Marketing sustainable tourism in European destinations

Moderator: Luigi Cabrini, Chair, GSTC Board of Directors

  • Dr. Xavier Font, University of Surrey (presentation)

  • Ms. Martina von Muenchhausen, Tourism Expert, WWF (presentation)

  • Mr. Melvin Mak, Manager of Sustainability, TUI Benelux (presentation)

  • Ms. Lonneke de Kort, CEO, (