B&B HOTELS Joins GSTC B&B HOTELS has joined as a member of the Global Sustainable Tourism Council (GSTC).

Founded in Brest in 1990, B&B HOTELS is one of the most important economic hotel groups in Europe. It has a network with more than 770 hotels in 17 countries, in Europe, Brazil, and the U.S. Present in large capital cities and small towns, B&B HOTELS serves a wide range of customers who travel for business or leisure activities.

Sustainability Commitment 

B&B HOTELS is pursuing its journey towards sustainability excellence by joining the Global Sustainable Tourism Council (GSTC). The GSTC Industry Criteria set-up by the GSTC were already used by B&B HOTELS as a guide and framework for sustainable practices. The company implemented a comprehensive certification process across its hotel network. 

This certification approach is utilizing a specific GSTC-Recognized* standard: ‘Sustainability Management System for Hotels’ that has been co-developed with SOCOTEC to specifically address sustainability issues that the tourism industry is facing. 

670 Hotels are now covered by this sustainability certification, verifying B&B HOTELS’ sustainability approach.

“At B&B HOTELS, we leveraged our certification process to refine our sustainability goals, make them take shape on the field, and transparently communicate our commitments to responsible tourism. Our GSTC membership is one step further towards more sustainable practices,” said Sophie DONABEDIAN, Chief Sustainability Officer, B&B HOTELS.


“We are pleased that B&B HOTELS has joined our global network as a GSTC Member and are committed to promoting sustainable tourism practices. We look forward to working with them to advance together in the direction of this significant and shared goal,” said Randy Durband, CEO of GSTC.


Founded in Brest in 1990, B&B HOTELS is one of the most important economic hotel groups in Europe. It has a network with more than 770 hotels in 17 countries, in Europe, Brazil and the U.S. B&B HOTELS grew exponentially since 2022 with more than 170 new hotels opening, and intends to continue this dynamic in 2024.

Positioned in the value-for-money segment, B&B HOTELS is committed to offering its customers high-quality services at the best price. Empathy, smart simplicity, improvement, integrity and inclusion are the founding values of the Group.

More information: https://bbhotels-group.com/

About the GSTC

The Global Sustainable Tourism Council® (GSTC®) establishes and manages global sustainable standards, known as the GSTC Criteria. There are three sets: Destination Criteria for public policy-makers and destination managers, Industry Criteria for hotels and tour operators, and MICE Criteria for Venues, Event Organizers, and Events & Exhibitions. These are the guiding principles and minimum requirements that any tourism business or destination should aspire to reach in order to protect and sustain the world’s natural and cultural resources while ensuring tourism meets its potential as a tool for conservation and poverty alleviation.

The GSTC Criteria form the foundation for GSTC’s assurance role for Certification Bodies that certify hotels/accommodations, tour operators, and destinations as having sustainable policies and practices in place. GSTC does not directly certify any products or services, but provides accreditation to those that do. The GSTC is an independent and neutral USA-registered 501(c)3 non-profit organization that represents a diverse and global membership, including national and provincial governments, leading travel companies, hotels, tour operators, NGOs, individuals and communities – all striving to achieve best practices in sustainable tourism.

Information for media and the press: www.gstcouncil.org/about/for-the-press/ 

Statements expressed in this announcement are presented for informational purposes only and should not be taken as an endorsement or recommendation by GSTC, unless clearly stated.

[*Note: GSTC-Recognized means that a sustainable tourism standard has been reviewed by GSTC technical experts and the GSTC Assurance Panel, and deemed equivalent to the GSTC Criteria for sustainable tourism.]