The Center for Responsible Travel (CREST) released a new tourism industry study, The Case for Responsible Travel: Trends & Statistics 2019.

The report highlights growing consumer demand for sustainable travel experiences and analyzes the role businesses and destinations play in mainstreaming responsible tourism. The report contends that while consumer demand for responsible tourism continues to grow, businesses and destinations have a central responsibility to raise awareness and educate travelers about sustainability.

Trends & Statistics 2019 updates CREST’s previous industry studies, released every year since 2013. This year’s report was prepared in collaboration with more than 30 leading organizations and institutions, including the United Nations Environmental Programme (UNEP), the Global Sustainable Tourism Council (GSTC), and the Word Wildlife Fund (WWF).

“With the growing threats of climate change, overtourism, overdevelopment, and poor development, there is no more time to waste,” said Gregory Miller, Executive Director of CREST. “We, as an industry, must come together and act as we never have before to protect our planet and its people. CREST’s Trends & Statistics report provides powerful and concrete examples of how destinations, companies, and travelers are working to be part of the solution in these challenging times.”

“Eco-labeling in tourism is widespread in terms of hotel certification and somewhat less so for tour operators, but both are poised to take off as travelers seek clear choices for sustainable tourism and businesses increasingly see the value of certification. Importantly, after 2+ years, GSTC has developed and refined an accreditation scheme that allows for meaningful eco-labeling. That supports clarity on the supply side, while we see positive change on the demand side as evidenced in a recent survey by showing that 70% of global travelers say they would be more likely to book an accommodation knowing it was ecofriendly.” – Randy Durband, CEO, Global Sustainable Tourism Council (GSTC)