Future of Tourism Coalition Update
As of October, more than 300 companies, agencies, and organizations have endorsed the Coalition’s 13 Guiding Principles. Through questionnaires and focus groups, the Coalition has now an initial analysis of what the signatory community wants, as reported here.
Formed earlier this year, the Future of Tourism Coalition is a collaborative effort to chart a new, more sustainable direction for tourism and shift the status quo. The Coalition is pursuing a shared global mission: to place destination needs at the center of tourism’s new future. Through commitment to their Guiding Principles, the greater travel industry and destination agencies can align around a path forward for a more sustainable future for tourism.
Coalition members include: the Destination Stewardship Center, the Center for Responsible Travel (CREST), Green Destinations, Sustainable Travel International, Tourism Cares, and the Travel Foundation, with the Global Sustainable Tourism Council as advisor.
Using the GSTC Criteria as a minimum starting point, the Guiding Principles are intended to help destinations sidestep the excesses of the past and put tourism on a renewal course. You can contact the Coalition here, and read more on the DSC blog page.