Sometimes referred to as ecotourism in India, sustainable tourism is becoming more and more important. According to research conducted by Booking.com in 2020, 96% of Indian travelers identified sustainable travel as important to them, while 76% said they were more determined to make sustainable choices when looking to travel again in the future. Furthermore, witnessing the impact that tourism has on the environment while on vacation has resulted in 73% of travelers making more eco-friendly choices in their everyday life.
However, while these findings are promising, obstacles still exist. 39% of Indian travelers do not know how or where to find sustainable travel options and 54% think there aren’t enough sustainable travel options available. Therefore, clarity on sustainable tourism companies in India is needed.
The GSTC Criteria is already being used in India and has been gaining more momentum recently.
GSTC India Working Group
As the name suggests, the Global Sustainable Tourism Council(GSTC) is truly global. As such, we have a dedicated Director and a Working Group focused on India:
CB Ramkumar, GSTC Board Member & South Asia Director
Aditi Chanchani, Tourism Researcher and Consultant